WGU C201 Study-Set Questions with Complete Solutions Graded A+ (Latest Version 2024)
Sample Question & Answer:
Which type of competitive advantage is this company leveraging? - Answer - Product
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - Answer -
Evaluating results
What is the result of a company increasing the delegation of authority and the span of
control? - Answer - Increased decision-making authority given to employees
Which two key elements does an effective organization include? - Answer - Human
interaction
Structure
Why does a line organizational structure function most effectively in a crisis situation? -
Answer - It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of? - Answer - Organization
Which primary driver does management use for an organization's structure? - Answer -
Achievement of company goals
Which step in the organizing process results in management grouping work activities
into units within the organization? - Answer - Departmentalization
A high-tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? - Answer - Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather
than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and
special sales? - Answer - Everyday low pricing
, When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - Answer - When demand for the product is driven
by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns?
- Answer - Affinity programs
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - Answer -
Personal selling
What three factors should be addressed in a successful marketing plan? - Answer -
Target market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation? - Answer -
Race and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior? - Answer - A group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
With which two types of products does a marketing strategy rely on advertising more
than personal selling? - Answer - Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an insect repellent as well.
In which three product life cycle extension strategies did this company engage? -
Answer - Adding new users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity? - Answer - Awareness
Loyalty
Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases
an alternative brand of cereal instead.
Which stage of brand loyalty is this customer in? - Answer - Brand equity
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TOPTIERGRADES. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.29. You're not tied to anything after your purchase.
