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ESB Practice Exam Questions and answers latest update
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ESB Practice Exam Questions and answers latest update
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ESB Practice ExamT/F Trademark licensing is used for brand names, logos, or slogans - correct answer True
This segment describes the benefits to customers based on their wants or needs and how they use the
product - correct answer Behavioral
T/F Trade secret licensing must be registered with the gov - correct answer True
T/F The design thinking process places a high emphasis on developing customer empathy - correct
answer True
T/F The design thinking process aims to develop solutions to problems - correct answer True
You want to buy a gift shop in a popular location within a large town. Which three factors will help you
determine if the business opportunity is viable? - correct answer - Financing requirements
- Revenues and cost
- Market Size
T/F Affiliate sales programs offer commissions to companies who sell their products - correct answer
True
Which two marketing platforms are examples of owned media - correct answer - Websites
- Blogs
What does a CFO (chief financial officer) do? - correct answer Creates budgets and financial strategies
(CEO- chief executive officer, CIO-chief information officer, COO- chief operating officer)
Which two services does direct distribution provide that fulfilment centers do not - correct answer -
Product marketing
, - Product manufacturing
T/F The design thinking process aims to develop a product based on the designer's needs - correct
answer False
T/F Fixed cost are expenses that have to be paid by the company, regardless of changes in revenue -
correct answer True
T/F An S corp, is suitable for internal companies with at least 100 shareholders - correct answer Flase
T/F Variable cost depend on the increase or decrease in the amount or services a product has sold -
correct answer True
T/F Value engineering changes the purpose of the product - correct answer False
What is the fist step in forming a product/ market fit hypothesis - correct answer - Determine who the
target customer is
You need to invest in a business that has a simple transactions, low inventory cost, and fast, free, product
delivery - correct answer A business that sells digital product
T/F A non profit org. is taxed - correct answer False
T/F Copyright licensing is required for material in the public domain - correct answer False
You need to perform a SWOT analysis. What *internal* factors that affect your business? - correct
answer - Strengths and Weaknesses
You need money for you start up company. You have a few potential ideas for you business. You are
seeking mentorship and are willing to give up some equity in your company. Which type of funding
should you seek? - correct answer - Angel Investor
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