Business Acumen C201 WGU Accurate 100%(RATED A+)

Human Interaction & Structure - ANSWER Which two key elements does an effective organization include? It establishes a direct flow of authority - ANSWER Why does a line organization structure function most effectively in a crisis situation? Departmentalization - ANSWER A company might divide itself into smaller groups that best match the types of customers it serves. What is this an example of? Achievement of company goals - ANSWER Which primary driver does management use for an organization's structure? Departmentalization - ANSWER Which step in the organizing process results in management grouping work activities into units within the organization? product - ANSWER A high-tech startup company is launching a marketing campaign for its new social media portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social media sites. Which type of competitive advantage is this company leveraging? Everyday Low Pricing - ANSWER Which marketing strategy is devoted to maintaining continuous bottom line prices rather than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales? When demand for the product is driven by the end user - ANSWER When would a pull promotional strategy enhance a competitive advantage to market a product better than a push strategy? Affinity Programs - ANSWER Which marketing tool is often used to build effective relationship marketing campaigns? Personal Selling - ANSWER Which element of the promotional mix has the advantage of messaging that can be tailored for each customer but the disadvantage of a high cost per contact? Target Market, Sales Revenue Goals and Plan Implementation Timeline - ANSWER What three factors should be addressed in a successful marketing plan? Race & Ethnicity, Income and Household Size - ANSWER Which three characteristics are measured in demographic segmentation? A group or committee often makes decisions Purchasers often invite selected providers to bid on a purchase Buyers face organizational influences that affect their own preferences - ANSWER In which three ways does business-buying behavior differ from consumer-buying behavior? Priced high Purchased infrequently Ava