Tentamen (uitwerkingen)
MNM3701 assignment 1 solutions semester 1 2024 (Full solutions with references)
- Vak
- Instelling
100% accurate and reliable solutions for MNM
[Meer zien]Voorbeeld 3 van de 20 pagina's
Voorbeeld 3 van de 20 pagina's
In winkelwagen
In winkelwagen
Verkoper
Volgen
Melindatutor
Ontvangen beoordelingen
Voorbeeld van de inhoud
MNM3701ASSIGNMENT 1 SEMESTER 1 2024
Unique Number:
DUE DATE: 11 March 2024
Terms of use
By making use of this document you agree to:
• Use this document as a guide for learning,
comparison and reference purpose,
• Not to duplicate, reproduce and/or misrepresent the
contents of this document as your own work,
• Fully accept the consequences should you plagiarise
or misuse this document.
Disclaimer
Extreme care has been used to create this
document, however the contents are provided “as
is” without any representations or warranties,
express or implied. The author assumes no
liability as a result of reliance and use of the
contents of this document. This document is to
be used for comparison, research and reference
purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or
by any means.
, 0688120934
Table of Contents
1 INTRODUCTION ..................................................................................................................................... 3
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ..................................................................... 3
2.1 INTERNAL ENVIRONMENT ............................................................................................................ 3
2.1.1 Mission .................................................................................................................................. 4
2.1.2 Resources .............................................................................................................................. 4
2.1.3 Business offering ................................................................................................................... 6
RECOMMENDATIONS ............................................................................................................................... 6
2.2 EXTERNAL ENVIRONMENT ............................................................................................................ 7
2.2.1 Technological ........................................................................................................................ 7
2.2.2 Competitive ........................................................................................................................... 7
2.2.3 Political .................................................................................................................................. 8
2.2.4 Economic ............................................................................................................................... 8
RECOMMENDATIONS ............................................................................................................................... 9
2.3 SWOT ANALYSIS .......................................................................................................................... 10
RECOMMENDATIONS ............................................................................................................................. 11
3 ANALYSIS OF MARKETS AND CUSTOMERS............................................................................................... 12
3.1 ANALYSIS OF MARKETS ............................................................................................................... 13
RECOMMENDATIONS ............................................................................................................................. 13
3.2 ANALYSIS OF CUSTOMERS .......................................................................................................... 14
RECOMMENDATIONS ............................................................................................................................. 15
4 CONCLUSION ....................................................................................................................................... 16
5 LIST OF REFERENCES ........................................................................................................................... 17
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
, 0688120934
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
1 INTRODUCTION
G & E Automotive and Diagnostic (GEAD) is a mobile vehicle servicing company, without
a workshop in any fixed locations. Their services include minor and major services,
diagnostics, fault finding and vehicle quality checks. This marketing plan summarizes
market-place knowledge and the strategies and steps to be taken in achieving the
objective set by the marketing managers at GEAD (Wood, 2014:25). Marketing helps the
organisation align its goals with the company’s objectives. This portfolio provides
additional details to the first two assignments which gave an overview of the GEAD
discussing components involved in the marketing plan as well as delving further into
segmentation, targeting, positioning, objectives, marketing support and providing some
recommendations. Marketing strategies and programs together with plan metrics and
implementation control are unpacked in greater detail in the hope they would provide a
feasible and profitable marketing tool or strategy for the organisation.
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION
Each and every business has internal and external environments which affect the
business. Internal factors are those that the organisation can control and they include
strengths and weaknesses then external factors are those that the organisation cannot
control, which include threats and opportunities.
2.1 INTERNAL ENVIRONMENT
The internal environment is those elements directly affecting the business through daily
activities. The mission of GEAD is as follows: To become successful and always be a
step ahead of our competitors, by being professional and knowledgeable in all aspects
within the motor industry (GEAD). The mission also states that they try to achieve a fix
right first time.
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
Dit zijn jouw voordelen als je samenvattingen koopt bij Stuvia:
Bewezen kwaliteit door reviews
Studenten hebben al meer dan 850.000 samenvattingen beoordeeld. Zo weet jij zeker dat je de beste keuze maakt!
In een paar klikken geregeld
Geen gedoe — betaal gewoon eenmalig met iDeal, creditcard of je Stuvia-tegoed en je bent klaar. Geen abonnement nodig.
Direct to-the-point
Studenten maken samenvattingen voor studenten. Dat betekent: actuele inhoud waar jij écht wat aan hebt. Geen overbodige details!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper Melindatutor. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor $2.83. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 64670 samenvattingen verkocht
Opgericht in 2010, al 15 jaar dé plek om samenvattingen te kopen
Laatst bekeken door jou
Tentamen (uitwerkingen) ·
COUN 6215 Week 6 Module 3 Quiz Updated July 2024 with complete solution;Walden
Case uitwerking ·
NR 601 Week 5 Case Study Assignment: Mrs Wu., 59- Year Old Asian Female (GRADED A)
Essay ·
Unit 1 Exploring Business Assignment 2 (DISTINCTION*) Pearson BTEC Level 3
Scriptie ·
Examen B1-K1- W6 Organiseert en coördineert de zorgverlening van de zorgvrager
Samenvatting ·
Samenvatting Bestuurskundig onderzoek - bestuurskundig onderzoek 1 (660440)
Tentamen (uitwerkingen) ·
ATLS POST TEST 2024 NEWEST 2 VERSIONS WITH ALL QUESTIONS AND ANSWERS GRADED A+
College aantekeningen ·
FORMALITIES; THE RULE IN STRONG V. BIRD; THREE CERTAINTIES; DEATH BED GIFTS
Tentamen (uitwerkingen) ·
ISYE6414 2019 Summer Midterm, Final, ISYE 6414 - Unit 3 Part 2 Module 1-3 Midterm,
