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BTEC BUSINESS LEVEL 3 UNIT 31 FASHION RETAILING P6
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BTEC BUSINESS LEVEL 3 UNIT 31 FASHION RETAILING P6
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Unit 31 – Fashion RetailingNICHE VS MASS MARKET RETAILING
In this task, I will be describing and explain the diferences
between niche marketing and mass-market retailing.
Niche is denoting or relating to products, services or interest
that appeal to a small, specialised population. Niche market
defines as the product features aimed satisfiing specific
market needs as well as the price range, production qualiti and
the demographics that is intended to impact. An example of
this would be X-Isle, a small shop located in Southend shopping
centre.
A mass market retailing is a compani that sells afordabli
priced products that appeal to a wide varieti of consumers.
Mass market retailers are not necessarili known for selling
durable or high-qualiti merchandise. An example of this would
be Debenhams, which has hundreds of shops in the UK alone.
Differences Debenhams X-Isle
Target market Debenhams have a X-Isle’s target
wide target market market is
which caters to men, predominateli
women and children of male between the
all ages and sizes. It ages of 12-20 who
supplies products for a live in Southend
varieti of people with area. This target
diferent incomes and market enjois
lifestiles. skateboarding and
outdoor activities.
Product Debenhams has a X-Isle onli sells
strategy selection of designs premium brands.
depending on what The brands thei
their customers prefer. sell include
Thei have in-house skateboards, vans
design, concession etc. Thei do not
and exclusive brands. have a wide range
Due to the fact that of product
thei have a wide
target audience, thei
need to meet all their
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