Essay
BTEC BUSINESS LEVEL UNIT 29 UNDERSTANDING RETAILING P4
- Vak
- Instelling
BTEC BUSINESS LEVEL UNIT 29 UNDERSTANDING RETAILING P4
[Meer zien]Voorbeeld 1 van de 2 pagina's
Voorbeeld 1 van de 2 pagina's
In winkelwagen
In winkelwagen
1 beoordeling
Door: yousef18a • 5 jaar geleden
Verkoper
Volgen
ammz1
Ontvangen beoordelingen
Voorbeeld van de inhoud
Price skimming – is wheoEconomy pricing – Is used wheo retai ers retai ers charge a high Penetration Pricing is used by
ofer products aod services at a ow, oo fri s because they have a retai ers wheo they charge sigoifcaot y
price. A e emeots of the busioess are kept sigoifcaot compettve ower prices that the compettoo io
to a mioimum ioc udiog marketog. advaotage is oot order to gaio market share. Ooce they
Supermarket such as Tesco have a va ue sustaioab e aod teods to have achieved their objectve, they
braod for products such as bread, washiog atract oew eotraots ioto iocrease their prices agaio. Ao examp e
powder aod soap the market. Ioevitab y, the of this is Sky TV
prices fa because of
iocreased supp y to the
market. Most premium This is Tesco’s positoo oo the market aod
Premium pricing – used wheo retai ers ofer products aod service at a high techoo ogy are priced how the coosumers of their products
price. The strategy is used wheo the product or service is uoique or wheo a usiog this strategy. perceive them. It’s ofeo judged io
sigoifcaot compettve advaotage exists. Examp es ioc ude uxury comparisoo to the positoo of their
accommodatoo such as the Savoy or executve fights oo aerop aoes. compettors aod who is beiog successfu
Pricing Market
position Compaoies uses porters framework
Briogiog oew products aod to ideotfy where their positoo is oo
service to the market is the market. It is brokeo dowo io
importaot to aoy compaoy io New products sectoo
order to compettve aod stop and service
TESCO Competitors
customers from getog bored
of the same products aod
goiog to the compaoies riva s. Barriers to New Entrants – oew stores eoteriog the
For examp e, if Tesco doo’t entry Product market that wi target the same
focus oo briogiog out oew Development customers as Tesco wi take some of
Suppliers – Tesco supp ier a so give
products aod/or makiog them their oya customers as they waot to see
Obstac es desigoed to stop oew busioess eoteriog them compettor as a though they
excitog theo customers wi if they cao ofer beter products at beter
the market. Existog busioess re ies oo it market aod have a mutua agreemeot they both
move to other supermarkets va ue, e.g. A di is the oewest supermarket
foaocia power. Tesco cao make maoy barriers to waot the best dea for them,
such as ALDI which ofers
eotry for compaoies that riva cao make the se the supp ier waot to make as much
cheaper prices for simi ar
same products. For examp e, a coroer shop wou d mooey they cao aod Tesco waot to
products
oot be ab e to compete with Tesco because are a save as much as they cao
wor dwide busioess aod they cao aford to raise the Substitutes – compettors that ofer the
barrier eotry. same producers as Tesco are their
compettors. If they ofer the same product
Compaoies are coostaot y tryiog to improve their
at beter va ue thao this wi steer
products aod beiog out of the oewest raoge aod
customers away from Tesco aod more
highest qua ity product to keep their customers happy
towards A di aod Lid
aod stoppiog them from goiog to other shop. This is
importaot for retai ers because they waot to atract
their customers with the atest fashioo items. Io some
case they are ike y to co aborate with ce ebrites or
famous desigoers.
Dit zijn jouw voordelen als je samenvattingen koopt bij Stuvia:
Bewezen kwaliteit door reviews
Studenten hebben al meer dan 850.000 samenvattingen beoordeeld. Zo weet jij zeker dat je de beste keuze maakt!
In een paar klikken geregeld
Geen gedoe — betaal gewoon eenmalig met iDeal, Bancontact of creditcard en je bent klaar. Geen abonnement nodig.
Focus op de essentie
Studenten maken samenvattingen voor studenten. Dat betekent: actuele inhoud waar jij écht wat aan hebt. Geen overbodige details!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper ammz1. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor $4.65. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 64670 samenvattingen verkocht
Opgericht in 2010, al 15 jaar dé plek om samenvattingen te kopen
Laatst bekeken door jou
Tentamen (uitwerkingen) ·
Basic Geriatric Nursing 6 Edition Williams-Test Bank.
Tentamen (uitwerkingen) ·
NURS 120 MED SURG QUIZ 2 REVIEW EXAM 2023-2024.
Tentamen (uitwerkingen) ·
PA Cosmetology Laws Questions with Complete Solutions
Tentamen (uitwerkingen) ·
MICROBIOLOGY EXAM 1 WITH COMPLETE SOLUTIONS 100%
Tentamen (uitwerkingen) ·
ASE A4 Steering And Suspension: Questions/Answers
Tentamen (uitwerkingen) ·
NRM 1401 TTU Exam 3 (Questions & Answers) Passed!!
Tentamen (uitwerkingen) ·
UGBA 135 Midterm #1 Exam With 100% Correct Answers 2023
Tentamen (uitwerkingen) ·
NURS 6630N-5, Week 11 Final Exam; Summer 2021/2022
