Summary Experience Based Advertising Strategies Increase Consumer Engagement in the Digital Age
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Course
Oo1 (001)
Institution
Universitas Indonesia
Advertising is a marketing process or practice that aims to promote a product, service or idea to a specific target market. The goal is to influence consumer behavior by creating awareness, interest, and desire for the promoted product or service. Through various media such as television, radio, pr...
Experience Based Advertising Strategies Increase Consumer
Engagement in the Digital Age
In the midst of the rapid development of digital technology, marketing and advertising have
transformed significantly. One approach that is increasingly gaining attention is experience-
based advertising strategies. This approach not only aims to introduce a product or service, but
also to create interesting and memorable interactions with consumers. In today's digital age,
where consumer attention is highly divided and competition is fierce, experience-based
advertising strategies have proven effective in increasing consumer engagement.
Experience is Key
Consumer experience has become a major focus for many companies, especially in marketing
and advertising. Experiential advertising strategies recognize the importance of creating
experiences that are engaging, relevant, and meaningful to consumers. In this context, experience
is not only limited to direct interaction with a product or service, but also includes all contacts
and touch points between brands and consumers, from online advertising to direct interaction on
social media.
Using Data and Technology for Personalization
One of the hallmarks of an experience-based advertising strategy is its ability to use data and
technology to personalize marketing messages. By leveraging data on consumer behavior and
preferences, companies can create ads that are more relevant and interesting to each individual.
Technologies such as artificial intelligence and data analytics allow companies to better
understand the needs and wants of consumers, thus enabling them to deliver messages more
effectively.
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