2018 UP TO DATE! - Chapter 1 - 10 summary with clear structure, defenitions and visuals. Extensive summary that includes all relevant informations and some examples. Using the four phases and 10 step model in structure. Written in oktober 2018.
, 8.2 Ornaiizatoi structure setup.....................................................................................................24
8.3 Hoostede cultural issues.............................................................................................................25
8.4 Hall cultural coitext...................................................................................................................25
Chapter 9 – plai, fiaicial & lenal.......................................................................................................26
1. Price setup...................................................................................................................................26
2. Volume oorecast...........................................................................................................................27
3. Sales plai.....................................................................................................................................27
4. Iivestmeit list & depreciatoi method.......................................................................................27
5. Proft & Loss statemeit...............................................................................................................27
6. Cash fow statemeit....................................................................................................................27
7. Iivestmeit aialysis.....................................................................................................................29
Fiiaicials lecture.............................................................................................................................29
CH 10- Roll out, Milestoies plai..........................................................................................................30
,Chapter 1
This course will take us throunh the export process. How to plai aid implemeit internatinaal
marketldeveaipment. Curreitly the top exportin couitries are Germaiy, Chiia, U.S.A aid Japai.
Netherlaids is oi the 6th place. Chiia has surpassed the U.S.A. These couitries compete oi difereit
oactors. MichaealPirterlhas writtei a book called Cimpettveladvantageliflnatinnlthat iicludes 6
compettve advaitanes:v
1.1 Exporting
There are oour difereit drivers behiid iiteriatoializatoi.
1- Market developmeit (Aisof model)
2- Need to oollow customers
3- Compettoi
4- Opportuiites
Furthermore, there are several types oo iiteriatoializatoi. Peramuter described oour difereit
types oo ornaiizatois with difereit iiteriatoializatoi processes.
1- Ethioceitric Drivei by home market
2- Polyceitric Locally orieited, each couitry oocus oi locality
3- Renioi-ceitric Renioial market ieeds iistead oo couitry ieeds
4- Geoceitric Traisiatoial ornaiizatoi, world is its marketplace.
Exporting meais marketin, selliin aid distributin noods or services orom oie couitry to aiother
couitry/couitries. Importin, reselliin too. Ethioceitric aid polyceitric. The difereice betweei
exportin aid iiteriatoial marketin is that exportin covers more parts. Exporti > marketin.
However, ii the book they are treated as the same.
, 1.2 10 step model
The export plaiiiin coisists oo oour difereit phases. These are the export policy (Why,
iiteriatoial strateny developmeits oo compaiy), export audit (Where? market eitry aialysis oo
compaiy), export plan (How? Iiteriatoial marketin plai), aid fially the export roll out (What &
Whei? Implemeitatoi oo export plai). These iames are selo-explaiatory. Io you look more detailed
at these phases there are 10 steps:v
1- Policy Iitroductoi compaiy
2- Policy Iiterial aid exterial aialysis
3- Policy SWOT + Treids aid busiiess strateny
7- Plan Marketin mix & compettve positoiiin (coisumer compettoi, 4p's, price setup)
8- Plan Lonistcs + distributoi & ornaiizatoi + maianemeit
9- Plan Fiiaicial plai aid lenal issues
10- Rollout 10 set milestoies where afer you have the CRM/Sales plus SCM plai
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