Leerstof internationaliseren C/D cluster Food & Business. De samenvatting bevat zowel Nederlandse als Engelse begrippen, uitgelegd in het Nederlands. Ook de afbeeldingen zijn vertaald naar het Nederlands. Succes!
Summary Global Marketing (Part I - IV) - Svend Hollensen (ISBN: 9781292100111)
Samenvatting Exportmanagement (Engelstalig)
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Hogeschool Arnhem en Nijmegen (HAN)
Food & Business
Internationalisering
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Hoofdstuk 2
Motievin evoor intirnttontlisirin:r
- Market-seeking:r Bidrijevin gttn nttr hit buitinltnd om niiuwi kltntin ti evindin
- Efficienficy-seeking: ltgiri kostin in evirbtnd mit hit uitevoirin evtn iconomischi
tctevitiitin in of mit hit doil hun riids bistttndi tctevitiitin op evirschillindi
locttis ti rttontlisirin
- Reficourfice-seeking:r Bidrijevin gttn nttr hit buitinltnd om toigtng ti krijgin tot
middilin dii thuis niit evirkrijgbttr zijn of goidkopir zijn in hit buitinltnd.
- Strategific asset-seeking:r hit evirkrijgin evtn strttigischi middilin dii mogilijk
issintiil zijn evoor ltngitirmijnstrttigiinn mttr dii niit thuis bischikbttr zijn
Biltngrijki motievin evoor hit biginnin evtn ixport
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