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Southern New Hampshire University MBA 620 2-2 MEMO.

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MEMO To: Leadership team – TransGlobal Airlines Subject: TransGlobal Performance Evaluation SMART Goals This memo is being used to discuss the SMART criteria in order to determine which airline will be acquired by our company. SMART goals consists of specific, measurable, attainable, relevan...

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  • March 12, 2024
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MEMO
To: Leadership team – TransGlobal Airlines
Subject: TransGlobal Performance Evaluation
SMART Goals This memo is being used to discuss the SMART criteria in order to determine which airline will be acquired by our company. SMART goals consists of specific, measurable, attainable, relevant,
and time bound criteria (Kaplan, 2009). This will also be used to complete a Balanced Scorecard to help us determine the best airline acquisition. Our goal is to be the industry standard by excelling in safety, excitement and stewardship, also known as SES.
Financials
By obtaining a new airline we would be able to expand our fleet of aircrafts with an established customer base. We expect to be able to see a return on investment (ROI) based on the
profitability of each company. We want to focus on increased gross profit margin and reduction of operational costs. The key performance indicator, KPI, would be “output” so we can determine the profitability.
Internal Process
The internal process is an important aspect in our company’s future. TransGlobal Airline values their employees and customer base, have a limited amount of debt, and a high safety record of their aircrafts. We focus on training our employees and maintaining the FAA Safety Assurance System standards. Our future goals for our internal process it to address operational systems that can be more efficient to reduce overhead costs. The KPI would be “input” so we can
evaluate the amount of operational costs that we are overspending on.
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