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Unit 4 Business communication D1 & D2 PASSED
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Unit 4 Business communication D1 and D2 were marked by assessor and grades were achieved.
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Reezi Unit 4 D1, D2D1 - Evaluate the appropriateness of business information used to make strategic decisions.
In this task I am going to talk about Enterprise rent-a-car strategic decisions that they have
introduced that was the graduate trainee programme and the ‘we will pick you up service’. I
will also talk about the different ways of how and why the decisions they made allowed
Enterprise’s service and product is very successful. Throughout this task I will be outlining
any advantages and disadvantages of the decision that Enterprise has made and also giving
appropriate recommendations.
Enterprise have recently came up and created new ideas to start and introduce new
programmes and services for their customers and to those who are very determined to work
at Enterprise.
Graduate trainee programme
Enterprise rent-a-car have managed to do their research first when they first developed this
graduate trainee programme. This programme is for young students who are graduating at
universities can be taken from the company and would be provided the training they need,
and they could be also offered a contract within the company depending on their outcomes.
In order for Enterprise to make this strategic decision successful they did their research into
visiting different universities to look for students who have managed to become graduates,
and finding out if they want to start a new career with Enterprise rent-a-car. So, research can
be done successfully and quickly with the use of questionnaires as their business
information. By using the questionnaire they can find out if the graduate trainee programme
is successful or not. Usually, the students will want to the take the opportunity of the
programme if it’s handed to them, as Enterprise is giving them the chance to start a career
that is related to them. So, Enterprise would send out staffs to visit the different universities
handing out the questionnaires to collect the results and take note of any opinion and
reasoning they give about the graduate trainee programme. It will be a reasonable decision if
Enterprise does if a chance to the graduating students as they have managed to make the
attempt to answer the questionnaire, to give them an opportunity to experience the training
programme. But, the use of the questionnaire as their business information can be very
helpful into making the graduate training programme very successful.
Advantages
There are some advantages to Enterprise for using the questionnaire to make the strategic
decision of the graduate trainee programme very successful. The questionnaire are practical
in a way of collecting data. As Enterprise rent-a-car are targeting the graduates at
universities, so they can manage it best suited for them. This means they can create and
come up with questions that they can ask, that is also well formatted, this can be more
multiple choices or if it’s more open-ended to capture more opinions. This is one reason why
the questionnaire is very useful to the graduates to know about the trainee programme that
Enterprise rent-a-car is offering them. Another advantage is that the questionnaire is very
easy and quick to gather any results that can be done face-to-face or even online.
Depending on the reach and the scale of the questionnaire Enterprise can gain a good
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