Welcome students!
Let’s make 2023 a productive year and get down to the Business of Communication.
Note to students: Kindy note the KCQs, and longer questions are a form of reference and practice for
assignments and exams. The answers are incomplete and is not a memorandum. The questions and
answers aim to provide structure on how to answer longer and shorter questions, your own content and
examples should be provided. Copying and pasting the answers and examples verbatim from the
document constitutes a form of plagiarism.
Remember to read your instructions very carefully and look at the key words as this provides
guidance.
I highlight key words as it gives students a sense of direction and is an indicator of focal
points in the question.
The mark scheme will give you an indication of how to answer the question.
QUESTION 1 (20)
You have recently viewed an advertisement in the Natal Mercury for a vacancy for a Manager at
Roman’s Pizzarette.
• Write a formal letter of application for the vacancy.
• Pay careful attention to the following:
• Audience, register, tone and style
• Choice of words and language structure
• Format
Hints:
• Plan your letter as you would plan a business message.
• Follow the conventional letter format when crafting your letter.
• Focus on the use of language, grammar and spelling, as marks will be deducted for incorrect
use.
• Your letter must contain an introduction, body and conclusion.
• The body must provide the objective of your letter.
• Write at least 3-4 paragraphs in the body of the letter.
• Each new point needs to be elaborated into 1-2 paragraphs.
• Present your thoughts in a logical order.
, Note to students: Letters are very subjective in the marking process, there is no guarantee of
the perfect letter and is very opinionated with content (everyone interprets business letters
differently)
E.g. it is not a maths question (2 + 2 = 4) straight to the point where you achieve a 100% for
the answer- this is objective.
Business Communication is subjective! Keep to structure and guidelines.
• I hope you identified that this a letter of application
• For more detail on the application letter refer to unit 13- page 188
• Unit 13 and Unit 15 - provides a detailed breakdown of structure and layout- be sure to
read heading 15.4- (page 226….), there are 10 tips that will break down the structure of
elements of the letter.
• Now structure your letter and compare it to the headings 15.6.1 and 15.6.2-(pages 230-
,233), these are examples of business constructed letters
• Refer to my example below:
19 Protea Road
Pretoria West
1234
11 January 2015
(Name) Mr/Mrs/Miss
The HR Manager
Roman’s Pizzarette
20 Station Road
Garsfontein 0042
Dear Mr de Villers
Re-Application for the position of Manager
I am responding to the advertisement for a manager that appeared in the in the local newspaper,
“The Natal Mercury”, the advertisement stated that your company (Roman’s Pizzarette) was looking
for a person to work in your restaurant. I would like to apply for this position. I think I have both the
knowledge and people skills that are required.
I have more than 5 years of experience in managerial roles in the restaurant industry. My
professional expertise aligns perfectly with the goals of this position in your already very popular
establishment.
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