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Essay - All Areas - Merkpromotie - Creative Business - Leerjaar 1 - Cijfer: 8.0 $6.06   Add to cart
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Essay - All Areas - Merkpromotie - Creative Business - Leerjaar 1 - Cijfer: 8.0
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  • Course
  • All Areas
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  • Hogeschool InHolland (InHolland)

Dit is een voorbeeldverslag van All Areas Merkpromotie leerjaar 1 Creative Business. Met trots presenteer ik dit verslag, samengesteld door Luuk van der Ham, voor Merkpromotie. Als vervolg op een eerder verslag, genaamd "Merkpositionering", nodig ik u uit om met mij mee te gaan op mijn onderzo...

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Document information

  • March 16, 2024
  • 55
  • 2023/2024
  • Essay
  • Unknown
  • 8-9

Subjects

  • promotie
  • merk
  • merkpromotie
  • creative business
  • onderzoek
  • leerjaar 1
  • inholland

Written for

  • Hogeschool InHolland (InHolland)
  • Creative Business
  • All Areas
All documents for this subject (28)

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1

,Voorwoord
Met trots presenteer ik dit verslag, samengesteld door Luuk van der Ham, voor
Merkpromotie. Als vervolg op een eerder verslag, genaamd "Merkpositionering", nodig ik u
uit om met mij mee te gaan op mijn onderzoek naar een definitief campagneconcept. In dit
verslag neem ik u mee door de ontwikkeling van concepten aan de hand van mock-ups die
zijn gecreëerd uit conceptborden. Samen duiken we dieper in de wereld van merkpromotie
en streven we ernaar om een effectieve en memorabele campagne te realiseren.


Met vriendelijke groet,
Luuk van der Ham
Student Creative Business
Hogeschool Inholland Rotterdam




2

,Inhoud
Voorwoord ............................................................................................................................. 2
Hoofdstuk 1: Creative Briefing ............................................................................................... 5
1.1Achtergrond .................................................................................................................. 5
1.2Doelgroep ..................................................................................................................... 5
1.2.1 De startende cultuurspeurders:.............................................................................. 5
1.2.2 De nieuwsgierige toekomstgrijpers: ....................................................................... 6
1.3 Belofte ......................................................................................................................... 6
1.3.1 Ondersteuning van de belofte ................................................................................ 7
1.3.2 Kernboodschap ..................................................................................................... 7
1.3.3 Timing en parameters ............................................................................................ 7
1.3.4 Communicatieconcept ........................................................................................... 7
Hoofdstuk 2: Divergeren en convergeren .............................................................................. 9
2.1 Uitleg creatieve denktechnieken .................................................................................. 9
2.2 Uitkomst creative denktechnieken ............................................................................... 11
Hoofdstuk 3: Conceptboards ................................................................................................17
3.1 Uitleg conceptboards ..................................................................................................17
3.1.1 Conceptboard 1 met toelichting ............................................................................17
3.1.2 Conceptboard 2 met toelichting ............................................................................18
Hoofdstuk 4: Testen conceptboards......................................................................................19
4.1 Onderzoeksopzet ........................................................................................................19
4.2 De resultaten ..............................................................................................................20
4.2.1 EHBO ...................................................................................................................20
4.2.2 Beveiliging ............................................................................................................23
4.3 Conclusie ....................................................................................................................25
Hoofdstuk 5: Mock-ups .........................................................................................................26
5.1 uitleg campagneconcept .............................................................................................26
5.2 Mock-up 1 ...................................................................................................................26
5.3 Mock-up 2 ...................................................................................................................27
5.4 Mock-up 3 ...................................................................................................................28
5.5 Risico’s .......................................................................................................................28
Hoofdstuk 6: Testen Mock-ups peers....................................................................................29
6.1 Onderzoeksopzet ........................................................................................................29
6.2 Resultaten...................................................................................................................30
6.2.1 T-Shirt beveiliging .................................................................................................30
6.2.2 Direct email ..........................................................................................................31
6.2.1 Badge ...................................................................................................................33




3

, 6.2.3 Resterende vragen ...............................................................................................34
6.3 Conclusie ....................................................................................................................35
Hoofdstuk 7: Het definitieve campagneconcept ....................................................................36
Hoofdstuk 8: Presentatie & Feedback ..................................................................................37
Bibliografie ...........................................................................................................................55




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