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Business paper 1 notes OCR (Business Activity, Marketing, People) $6.11   Add to cart
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Business paper 1 notes OCR (Business Activity, Marketing, People)
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  • Course
  • Business
  • Institution
  • GCSE

This is all of the business paper 1 notes (OCR) I have taken over the past year. It is up to test and GCSE standard as it has gotten me through many tests.

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Document information

  • March 16, 2024
  • 159
  • 2023/2024
  • Class notes
  • Mr pulumbo
  • All classes

Subjects

  • business
  • classwork
  • class
  • school
  • paper1
  • business activity
  • marketing
  • people
  • ocr
  • gcse
  • notes

Written for

  • GCSE
  • GCSE
  • Business
  • 1
All documents for this subject (175)

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palogchip

Content preview

Business notes
1: Business activity, Marketing, People
1.1 Entrepreneurship and Enterprise 2.1 Marketing
3.1 People
1.2 Business Planning 2.2 Market Research
3.2 Organizational
1.3 Business Ownership 2.3 Market
Structure
1.4 Business aims and objectives Segmentation
3.3 Communication
1.6 Business Group 2.4 Marketing Mix
3.4 Recruitment and
selection
3.5 Motivation and
retention
3.6 Training and
Development
3.7 Employment Law

,Business
Businesis

,1.1 The role of business enterprise and entrepreneurship

Entrepreneur - An individual who takes risks to set up a business
Enterprise - Seeing an opportunity to provide and create a product or
service
Opportunity - taking advantage of a possibility
Characteristics - Features of an entrepreneur:
● Risk Taker
● Determined
● Confidence
● Creative

, Three purposes of business enterprise and entrepreneurship
Spotting an opportunity:
● Improving a product or service already provide
● Spotting a gap in the market
● Producing a product or service more cheaply than competitors
Developing an Idea
● Designing the product or service
● Planning production
Satisfying customer needs
● Producing the product or providing the service
● Marketing the product or service

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