(Cambridge IGCSE Sociology)key terms of unit 7 (Media)
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Sociology
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College
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Cambridge IGCSE Sociology Coursebook
Unit 7: Media
This unit examines contemporary culture and communication through reference to the influence of the media. Key areas include: the nature and content of the media, the influence of the media, development of the new media. This document contains key term definitions of the unit:7 (media)
2.1 What is the relationship between the individual and society?
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‘A’ TO Z KEY TERMS OF MEDIA (UNIT:7)
ADVERTISING: Use of media to persuade the audience
to buy or to do something .
AGENDA SETTING: The ability of the media to make some
topics important.
AUDIENCE SELECTION: This explanaton is based on the part
audiences play in how they read an are
affected by the media.
BIAS: Being one –sided in the selecton of
which events and stories are reported
and how.
BROADCASTING: Transmitng radio or television signals
to large audiences.
CENSORSHIP: Control or suppression of what is
published in the media.
CITIZEN JOURNALISM: Ways in which the public can gather and
distribute informaton.
CONVERGENCE: Media Technologies moving towards,
being able to perform similar tasks.
CULTURAL EFFECTS APPROACH: This explanaton focuses on the
slow,cumulatveegitkie artan) effects of
the media.
, ‘A’ TO Z KEY TERMS OF MEDIA (UNIT:7)
DEMOCRACY: A politcal system in which all
eligibleehak sahibi) citiens have a say in
the decisions affectng them.
DIGITAL DIVIDE: Inequalites between groups in their
access to media and informaton
technology.
DISTORTION: The changing of accurateekesin)
reportng into a biasedeetkilenmiş) or
inaccurateehatalı) report.
DIVERSIFICATION: When media corporatons
extendegenişletmek) their actvites into
different areas.
DOMINANT VALUES: The main beliefs in a society,held by
most people and/or spread by the
media.
EXAGGERATION: Represents things as greater than they
really are.
FOLK DEVILS: A group who act as scapegoats in a
moral panic.
GATE-KEEPING: The ability of individuals to control
access;for example,an editor controls
what stories make the news.
GLOBALISATION: Growing integratonebirleşme) and
interdependenceebağlılık) of countries
and peoples around the World.
HYPODERMIC-SYRINGE MODEL: This explanaton focuses on the
strong,immediate effects of the media
on behaviour.
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