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PRSA APR Exam 6th Edition Questions and Correct
Answers, 467 Questions and Correct Answers, Exam
Questions Included. Updated 2024/2025.
Advertising
Paid communication by an identified sponsor.
Brand
A publicly distinguished product, service, or concept.
Branding
Creating and disseminating a brand name.
Community relations
Building relationships with constituent publics.
Controlled communication channels
Channels under direct control of the sender.
Counseling
Advising management about policies, relations, and communications.
Crisis Communication
Protecting and defending reputation during a public challenge.
Employee relations
Activities designed to build sound relationships between an organization and its
employees.
Communication delivery vehicle
A medium used to deliver messages.
Media placement
Gaining media coverage.
What is a brand name?
The name of a distinctive product, service, or concept.
What is corporate identity?
The visual and cultural representation of a company.
What are constituent publics?
Publics within an organization's operating area.
What is financial relations?
Building relationships with investor publics.
What is goodwill?
Value of a business's intangible assets.
What is the relationship between goodwill and reputation?
Goodwill is closely related to reputation.
What is the purpose of calculating goodwill value annually?
To determine how it has changed.
What is government relations?
Building relationships with government bodies.
What is the goal of government relations?
To influence public policy decisions.
,What is grassroots organizing?
Activist practice for creating social change.
What is the basis of grassroots organizing?
Power of people to take collective action.
What is grasstops organizing?
Community influencer-based grassroots organizing.
What is issues management?
Proactive process of anticipating and responding to public policy issues.
What is lobbying?
Influencing legislation and regulation through government relations.
What is marketing?
Identifying human needs and wants and offering products and services to satisfy them.
What is marketing communications?
Activities designed to sell a product, service, or idea through consistent brand
messaging.
What is media relations?
Associations between publicists and journalists to reach publics with messages of news
or features.
What is press agentry?
Creating newsworthy stories and events to attract media attention and gain public
notice.
What is proactive public relations?
Developing and applying PR plans to achieve measurable results toward set goals.
What is promotion?
Activities to win publicity/attention
What are promotional activities designed for?
Create interest in person/product/organization/cause
What is propaganda?
Messages to shape perceptions/motivate actions
What was the original meaning of propaganda?
Writing to propagate the faith
What are negative connotations associated with propaganda?
Lies, deceit, misinformation
What are other terms related to promotion?
Media Relations, Press Agentry, Publicity
What is a public?
A group of people with a common interest.
How do public relations practitioners identify publics?
By demographics, psychographics, self-interests, and relationships.
What are self-defined publics?
Publics where members are aware of their connection to others.
What are identified publics?
Publics identified by PR practitioners.
How are identified publics defined?
By demographics, psychographics, self-interests, relationships, and location.
What are opinion leaders?
, Individuals who influence the thinking of others.
What is the difference between publics and audiences?
Publics have a common connection, while audiences do not.
What is public affairs?
Specialized area of PR for government and community relations.
What is public information?
Disseminating information from an organization to the public.
What is publicity?
Uncontrolled method of placing messages from an outside source.
What is reactive public relations?
Responding to crises defensively.
What is relationship in PR?
Central organizing principle of PR scholarship.
What is reputation management?
Actions to influence public opinion about an organization.
What is the Gillett Amendment?
Allows military and government agencies to practice PR.
What is mass media?
Channels of communication that reach large audiences.
What is social media?
Online platforms for social networking and content sharing.
What is a crisis plan?
A plan for responding to emergencies or crises.
What is a key public?
A group of people who are important to an organization.
What is crisis management?
Managing an organization's response to emergencies or crises.
What is online reputation management?
Managing an organization's online image.
What is a specialized segment of PR?
Online reputation management.
What is an exchange of influence?
A description of human relationships.
What is a connection between entities?
A relationship.
What is an association between entities?
A relationship.
What is an interaction between individuals or groups?
A description of human relationships.
What is a transaction between individuals or groups?
A description of human relationships.
What are special events?
Focused happenings to stimulate interest.
What are uncontrolled communications channels?
Message-delivery methods not under direct control.
What is the purpose of special events?
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