DECA Marketing Management Questions With Answers -2024
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Course
NCOI
Institution
NCOI (NCOI)
Marketing - Correct Answers - management process through which goods and services move from concept to the customer
4 P's of Marketing - Correct Answers 1) Product: identification, selection and development
2) Price
3) Place: selection of a distribution channel to reach the
customers
4) ...
DECA Marketing Management Questions
With Answers -2024
Marketing - Correct Answers - management process through which goods and services
move from concept to the customer
4 P's of Marketing - Correct Answers 1) Product: identification, selection and
development
2) Price
3) Place: selection of a distribution channel to reach the
customers
4) Promotion:development and implementation of a
promotional strategy
Brand Identity - Correct Answers - visible elements of a brand (colors, design, logotype,
name, symbol) that together identify and distinguish the brand in the consumers' mind
Promotion - Correct Answers - marketing function that communicates information about
goods, services, images, and ideas to achieve desired outcome
Types of Promotion - Correct Answers - discounts
- flash sale
- loyalty points
- coupons
- price-match
Promotional Mix - Correct Answers - allocation of resources among 5 primary elements
1) advertising
2) public relation / publicity
3) sales promotion
4) direct marking
5) personal selling
Sales Promotion - Correct Answers - in store displays and price incentives
Direct Marketing - Correct Answers - advertising directly at target
ex) coupons on mail
phone
Personal Selling - Correct Answers - face to face communication
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