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BTEC Business Level 3 Unit 3 P6, M3
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BTEC Business Level 3 Unit 3 P6, M3
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Daniil Chernat BTEC Unit 3 Task 4 P6/M3P6) Develop a coherent mix for a new product service.
M3) Develop a coherent marketnn mix that is tarneted at a defned nroup of potental
customers
Cadbury is planning to introduce new product called PEARAIS. It is a biscuit topped with peanut
butter and raisins. This product is targeing people age o5 – 30 years olda who have been growing up
eaing peanut butter. In addiion to thata Cadbury is targeing male and female people. The price of
the product is £0.80a which means that all segment of people can aford this product. Thereforea
there is a high chance for Cadbury to increase their turnover and sales.
Product
The product will be biscuit topped with peanut butter and raisins covered in chocolate. This is a
same size as the small Dairy Milk bar.
It is made of milk chocolate because the primary research said that 90% of respondents wanted milk
chocolate. It has peanut butter because 80% like peanut butter. In addiion to thata it has raisins and
70% like raisins.
As PEARAIS is a new producta it requires a lot of promoion. There is a product life cycle which
illustrates what will happen to the PEARAIS at the introducion stage and then eventually the
product will be declined (http://www.tutoruu.net/business/reference/productllifelcycleed).
M3. This product is suitable for my target market because the product is made of chocolatea peanut
butter and raisins and my target market is people age from o5 to 30 who like peanut butter.
Price
Iniiallya Cadbury will use penetraion pricing. Penetraion pricing is when a business charges a lower
price on products than a compeitor in order to attract the customer away from compeitors. This
pricing strategy is common with new products like PEARAIS. I would recommend Cadbury to charge
a staring price of £0.60 for PEARAISa as this can help them with getng rid of their compeitorsa as
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