CONTENTS
PREFACE xxi
ACKNOWLEDGMENTS xxix
PART I
DATA PREPARATION 1
CHAPTER 1 AN INTRODUCTION TO DATA MINING AND PREDICTIVE
ANALYTICS 3
1.1 What is Data Mining? What is Predictive Analytics? 3
1.2 Wanted: Data Miners 5
1.3 The Need for Human Direction of Data Mining 6
1.4 The Cross-Indust...
, WILEY SERIES ON METHODS AND APPLICATIONS
IN DATA MINING
Series Editor: Daniel T. Larose
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