Minor Marketing, Expertisecentrum Ondernemerschap en markt
Institution
Hanzehogeschool Groningen (Hanze)
Book
Commerciële calculaties 1
Dit is een samenvatting van aantekeningen van colleges van het vak Commerciële Calculaties, dat gegeven wordt tijdens de Minor Marketing aan de Hanzehogeschool te Groningen.
Minor Marketing, Expertisecentrum Ondernemerschap en markt
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By: merel36 • 3 year ago
By: maikejan • 3 year ago
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It is too difficult for MBO 4 level
By: mirandatijman1 • 4 year ago
By: arnhem026 • 4 year ago
By: jorn98breider • 4 year ago
By: mikebos • 3 year ago
By: tarissen • 4 year ago
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Deel 1.) Marktaandeelberekeningen
Aantekeningen
omzet merk
Marktaandeel: x 100%
omzet markt
Parfitt & Collsnananaleae
Cumulatievie pienietratie x hierhalinnsaaankopien x vierbruinkainntienaintieintainnxiex
40 x 50 x 2
40% kocht ooint ona proxuct
50% blinjf hiet kopien
Onzie klantien kopien 2 kieier zovieiel inn viersielinjkinns miet hiet sieminxxielxie
onze klant (8 per jaar)
Verbruskasndex: =2
gemiddelde consument (4 per jaar)
Rielatief marktaanxieiel vierbruinkainntienaintieint ien aieliectie-innxincator sieien procientiekien
BCGnMatrsx: (Boaton Conaultns Group) Rielatief marktaanxieiel va. ararktsroiein. Binnnien xiezie matrinx
worxien vinier ciellien onxierachieinxien op baaina van rielatief marktaanxieiel ienierzinjxa ien marktsroiein
anxierzinjxa. Binj hiet rielatief marktaanxieiel linst xie sriena tuaaien ‘mieier xan 1’ ien ‘minnxier xan 1’. Binj xie
marktsroiein worxt ieien onxierachieinx siemaakt tuaaien ‘hosie sroiein’ ien ‘lasie sroiein’. In hiet alsiemieien
worxt hinierbinj ala omalaspunt 10% sienomien.
- Stara: Hosie marktsroiein rielatief marktaanxieiel > 1
- Queation marka/ Problem chsld: Hosie marktsroiein rielatief marktaanxieiel < 1
- Caah cowa: Lasie marktsroiein rielatief marktaanxieiel > 1
- Doga: Lasie marktsroiein rielatief marktaanxieiel < 1
Inkomenaelaaticstest van de vraag:
Derelatieve verandering van de gevraagde hoeveelheid van een bepaald goed
De relatieve verandering van het inkomen( van de vrager)
Elaaticstest: Gieien procientiekien ien ina ieien vierhouxinnsasietal
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