Summary book Consumer Behavior Hoyer, Chapters 1 - 18 in English
Test bank for Consumer Behavior 7th Edition by Wayne Hoyer (Author), Deborah J. MacInnis (Author), Rik Pieters A+
Summary Book chapters 1 t/m 10 + 17 Consumer Behavior
All for this textbook (40)
Written for
Tilburg University (UVT)
Premaster Marketing Management
Marketing
All documents for this subject (7)
5
reviews
By: alexandralazarova • 4 year ago
By: marliemaas • 5 year ago
By: alisena • 5 year ago
By: nickycorthals73 • 5 year ago
By: linda-de-ruyter • 5 year ago
Seller
Follow
Willems2803
Reviews received
Content preview
MARKETING FOR PREMASTER
Stuf that is isporttatt understand the thertise , know the deftisirt , fiute atd itaoh . NOT the
tuf that is petely etee tr islylyu ttate isporttatt corttett mpataietisaly ispolyiscoairt , exapolye s
1.1 Deftisti cort upet behaeisrt
Customer behavior teflecot the trtalyist rf cort upet y decois isrt wisth te oecot tr the acoquis isirt,
cort upoirt, atd dis or isirt rf irrd , eteiscoe , acoieisie , exoetisetcoe, oerolye, atd isdea b mhupats
decois isrt-pakisti utist mreet ipes.
1. The trtalyist rf decois isrt CB mcou trpet behaeisrts isterlyee pat decois isrt
‐ Utdet tatdisti whethet, what, wh mtrts, whet, whete, hrw, hrw pucoh, hrw rfet,
atd frt hrw lyrti cort upet wislyly bu , u e, rt dis or e rf at rfetisti.
2. Abrut the cort upoirt CB isterlyee prte that bu isti
‐ Acquiring an offr: the otrcoe b whiscoh a cort upet corpe tr rwt at rfetisti
mbu isti, tetiti, lyea isti, ttadisti, hatisti, iisfisti, ftdisti, tealyisti, battetistis
‐ Using an offr: the otrcoe b whiscoh a cort upet u e at rfetisti mcorte rf cort upet
behaeisrts.
‐ Disposing of an offr: the otrcoe b whiscoh a cort upet dis coatd at rfetisti.
‐ Managing monfy and making fnancial dfcisions.
3. Of at rfetisti CB isterlyee irrd , eteiscoe , acoieisie , exoetisetcoe , oerolye atd isdea .
‐ Mrte that ju t the wa that a oet rt bu tatiisblye otrducot . Becoau e cort upet
behaeisrt istcolyude the cort upoirt rf r pat thisti , we u e the ispolye tetp
rfetisti tr etcorpoa the e etiie . Offering a otrducot, eteiscoe, acoieist ,
exoetisetcoe, rt isdea rfeted b a patkeiti rtiatiszairt tr cort upet .
4. B decois isrt pakisti utist CB coat isterlyee pat oerolye
1
, ‐ Crt upet behaeisrt dre trt tecoe atisly teflecot the acoirt rf a istilye istdiseisdualy. It is
or isblye that a itruo rf oerolye ha tr pake a decois isrt. Mrtereet, the istdiseisdualy
etiaiisti ist cort upet behaeisrt coat take rt rte rt prte trlye .
5. Oeet ipe CB is a d tapisco otrcoe m = beweielyisjk/eetatdetlyisjks
‐ The equetcoe rf acoquis isirt , cort upoirt, atd dis or isirt coat rcocout reet ipe ist a
d tapisco rtdet mhrut , da , week , prtth , rt eat s.
6. CB isterlyee eprirt atd coroisti
‐ Pr isiee atd teiaiee eprirt a welyly a oecoisfco eprirt coat afecot hrw
cort upet thistk, the cohriscoe the pake, hrw the feely afet pakisti a decois isrt, what
the tepepbet, atd hrw pucoh the etjr at exoetisetcoe.
1.2 What afecot cou trpet behaeisrtB
The pat facotrt that afecot acoquis isirt, u aie, atd dis or isirt decois isrt coat be colya isfed isttr frut
btrad drpaist
1. The o cohrlyriiscoaly corte isttettaly cort upet otrcoe e [Chaotet 2-6]
‐ Befrte cort upet coat pake decois isrt , the pu t haee rpe rutcoe rf ktrwlyedie rt
istfrtpairt uort whiscoh tr ba e theist decois isrt . The o cohrlyriiscoaly corte coreet
prieairt, abislyist , atd roorttutist ㉁ exor ute, atetirt, oetcoeoirt, atd
corpotehet isrt㉁ peprt atd ktrwlyedie㉁ atd attude abrut at rfetisti.
2. The otrcoe rf pakisti decois isrt [Chaotet 7-10]
‐ This drpaist isterlyee frut taie otrblyep tecoritisirt, istfrtpairt eatcoh, decois isrt-
pakisti, atd or toutcoha e eealyuairt.
3. The cort upety coulytute extettaly otrcoe e [Chaotet 11-14]
‐ It lyatie oatt, cort upoirt decois isrt atd hrw we otrcoe istfrtpairt ate afecoted b
rut coulytute. Culture tefet tr the t oiscoaly rt exoecoted behaeisrt , trtp , atd isdea
that cohatacotetisze a itruo rf oerolye.
4. Crt upet behaeisrut rutcorpe atd is ue [Chaotet 15-17]
‐ The o cohrlyriiscoaly corte, decois isrt-pakisti otrcoe e , atd the cort upety coulytute afecot
cort upet behaeisrt rutcorpe thtruih the pbrlyisco u e rf otrducoe atd the
disfu isrt rf isdea , otrducot , rt eteiscoe thtruih a patket. The aly r istfluetcoe atd
ate istfluetcoed b is ue rf ethisco atd rcoisaly te ort isbislyist .
Eacoh drpaist is telyated tr alyly the rthet .
1.3 Whr beteft ftrp the tud rf cort upet behaeisrtB
Frut disfetett itruo whr u e cort upet te eatcoh
1. Matkeiti pataiet
‐ Marketing is the acoieist , et rf ist ituirt , atd otrcoe e frt cotaiti,
corpputiscoaiti, delyiseetisti, atd excohatiisti rfetisti that haee ealyue frt cort upet ,
colyisett , oatttet , atd rcoiset at lyatie.
‐ Matkeiti pataiet teed CB ist isiht frt deeelyroisti patkeiti ttateiise atd
tacoico . The teed tr utdet tatd what cort upet atd colyisett ealyue㉁ rtly thet coat
the deeelyro, corpputiscoate, atd delyiseet aootrotisate irrd atd eteiscoe .
2. Ethiscois t atd adercoate itruo
‐ Matketet y acoirt rpeipe tais e isporttatt ethiscoaly que irt . Crtcoetted
cort upet rpeipe frtp adercoaco itruo tr coteate oublyisco awatete rf
istaootrotisate otacoicoe mbr cort , pedisa tatepett s.
3. Publyisco orlyisco paket atd teiulyatrt
2
, ‐ Utdet tatdisti CB is cotucoisaly frt lyeiis lyatrt , teiulyatrt , atd ireettpett aietcoise ist
deeelyroisti orlyiscoise atd tulye tr otrtecot cort upet ftrp utfaist, ut afe rt
istaootrotisate patkeiti otacoicoe .
4. Acoadepisco
‐ Utdet tatdisti cort upet behaeisrt is isporttatt ist the acoadepisco wrtlyd frt twr
tea rt
is. Acoadepisco dis epistate ktrwlyedie abrut CB whet the teacoh corut e rt the
ubjecot㉁
isis. Acoadepisco ietetate ktrwlyedie abrut CB whet the cortducot te eatcoh
frcou isti rt hrw cort upet acot, thistk, atd feely whet acoquististi, u isti, atd
dis or isti rf rfetisti mu efuly tr rthet , lyiske patkeiti pataiet etco.s.
5. Crt upet atd rcoiset
‐ Utdet tatdisti cort upet behaeisrt etablye patketet atd rthet rtiatiszairt tr
otreisde trrly frt prte istfrtped decois isrt-pakisti. It helyo pat cort upet pake
betet decois isrt .
‐ Ptrducot, eteiscoe, atd corpputiscoairt deeelyropett tr otrtecot coettaist cort upet
eipett haee itrwt rut rf utdet tatdisti hrw cort upet behaee.
‐ A betet utdet tatdisti rf cort upet behaeisrt coat oaee the wa frt otritap that
beteft rcoiset .
1.4 Makisti bu iste decois isrt ba ed rt the patkeiti ispolyiscoairt rf cort upet
behaeisrt
Crt upet te eatcoh helyo patketet tr deeelyro otrducot- oecoisfco olyat a welyly a btradet ttateiise
frt patket eipettairt, tatieiti, atd or isirtisti, atd tr pake decois isrt abrut the corportett rf
the patkeiti pisx.
1. Deeelyroisti atd ispolyepetiti cort upet-rtisetted ttatei
‐ Matkeiti is de isited tr otreisde ealyue tr cort upet . Matketet pu t cortducot
te eatcoh tr utdet tatd the eatisru itruo rf cort upet wisthist the patketolyacoe r
that the coat deeelyro ttatei atd oecoisfco rfetisti that wislyly otreisde ucoh ealyue.
Otcoe the deeelyro/ispolyepett a ttatei , the teed tr te eatcoh tr detetpiste hrw
welyly ist is wrtkisti atd whethet ist is delyiseetisti the exoecoted te ulyt .
2. Selyecoiti the tatiet patket
‐ Utdet tatdisti CB helyo patketet detetpiste whiscoh cort upet itruo ate
aootrotisate tatiet frt patkeiti tacoico atd hrw heae u et rf a otrducot disfet
ftrp lyisiht u et . Matketet aly r teed tr isdetif whr is lyiskely tr be isterlyeed ist
acoquis isirt , u aie, atd dis or isirt decois isrt .
3. Deeelyroisti otrducot
‐ Deeelyroisti irrd atd eteiscoe that ai f cort upet y watt atd teed is a cotisicoaly
patkeiti acoieist . Matketet aooly cort upet te eatcoh whet pakisti a tupbet rf
decois isrt abrut otrducot atd btatdisti.
4. Pr isirtisti
‐ Decoisdisti hrw at rfetisti hrulyd be or isirted ist cort upet y pistd . The de isted
ispaie hrulyd teflecot what the otrducot is atd hrw ist disfet ftrp the corpoeiirt.
5. Makisti otrprirt atd patkeiti corpputiscoairt decois isrt
‐ Re eatcoh coat helyo corpoatise pake decois isrt abrut otrprirtaly/patkeiti
corpputiscoairt trrly , istcolyudisti adeeti isti, alye otrprirt , oet rtaly elylyisti, atd
oublyisco telyairt .
3
, ‐ Make u e rf tecohtisque tr pea ute cort upet y oh isrlyriiscoaly atd teutrlyriiscoaly
te ort e tr patkeiti corpputiscoairt atd rthet ipulyis.
6. Makisti otiscoisti decois isrt
‐ The otiscoe rf a otrducot rt eteiscoe coat haee a cotisicoaly istfluetcoe rt cort upet y
acoquis isirt, u aie, atd dis or isirt decois isrt . Iporttatt frt patketet tr utdet tatd
hrw cort upet teacot tr otiscoe atd tr u e this istfrtpairt ist otiscoisti decois isrt .
7. Makisti dis ttisbuirt decois isrt
4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Willems2803. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.28. You're not tied to anything after your purchase.
