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BTEC Business Level 3 Unit 12 P1
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BTEC Level 3 Unit 12 BTEC Book 1 Name: Daniil ChernatUnit 12
Unit title: Internet marketinn in business Assinnment title: Internet marketinn
P1 Describe the role internet marketnn has within a modern marketnn context
Marketinn is the acttion in business to promote ann atractt ctustomers ann ctonsumers in
orner to sell more noons. The aim of the marketinn is to nenerate proft ann atractt new
ctustomers, to expann a business ann make even hinher proft. The marketinn mix is basen
on a sequencte of the four Ps: pronuctt, pricte, placte ann promotion. Markets are usinn this in
orner to ctreate a tacttictal mix ann to acthieve the aims of the business.
Pronuctt is the thinn, that business sell in orner to make proft. If a pronuctt is very popular, then a
lot of people are noinn to buy it, as a result of that, a ctompany will have a hinh proft.
Annitionally, if a pronuctt is alreany existinn ann some new features have been annen to it, then a
pronuctt is netnn nevelopen. The business term for this proctess is pronuctt nevelopment.
Pricte is all about the sale pricte of a pronuctt aann in what perion of time it is netnn soln.
There are nifferent tecthniques ann stratenies to sell the pronuctt of the business.
o Penetration prictinn is the market entry pricte for the pronuctt; at whicth it will be
soln.
o Destructtion prictinn is the pricte, whicth will make ctompetitors no out
of the market.
o Competitor prictinn is makinn the pricte same as ctompetitor’s one.
o Skimminn is all about sellinn a unique pronuctt, with a hinh pricte.
o Disctrimination prictinn is setnn the nifferent pricte for nifferent ctustomers.
Placte is the storane ann shop loctation, where all of the businesses’ pronuctts are noinn to be
storen ann soln. The placte must be ctleverly pictken, bectause to sell the pronuctts, you have to
store them somewhere, if a storane placte is too far away from the shops, then the transport
ctosts is noinn to be hinh, as a result of that, the ctompany will spenn a lot of money on
transportinn their pronuctt. The storane spacte is where all pronuctts are noinn to be kept ann the
shop is where all of the pronuctts are noinn to be soln. Goons must be transporten from the
manufactture into storane, by usinn other nistribution ctentres. Afer that, noons will be
transferren to the wholesalers ann then to the hinh street retailers. Annitionally, from the hinh
street retailers, pronuctts will no strainht away to the ctonsumers ann be soln in the shop.
1
, BTEC Level 3 Unit 12 BTEC Book 1 Name: Daniil Chernat
Unit 12
Unit title: Internet marketinn in business Assinnment title: Internet marketinn
Promotion is all about makinn professional marketinn workers to ctreate an anvertisement that
will brinn the atention to the potential ctustomers. The inctlunes anvertisinn noons on the TV, on
Factebook, Instanram, etct. The anvertisement shouln be brinht, in orner to make the eye of the
ctustomer look at the pronuctt ann buy it.
The marketinn mix is the ctombination of pronuctt, pricte, placte ann promotion for any
business. All of these elements are very important, otherwise, without one, another is not
noinn to make any sense. The extennen marketinn mix inctlunes facttors relatinn to servictes.
These are: people, proctesses ann physictal evinencte.
People are playinn the key role of the servicte nelivery. For example, when a ctustomer noes
to the restaurant, the waiter must serve the person on orner to brinn the business proft.
Another example wouln be a taxi nriver, without him, there wouln be no taxis, so you
ctoulnn’t have private transport to travel somewhere.
Proctesses is when a ctustomer requires to take a part in acttivity. For example, a bank worker
must know some netail about the ctustomer, on orner to be ctapable of ctreatinn a new bank
actctount. Also, in the bank there is a waitinn proctess ann fllinn in the information, whicth
requires a ctustomer to ctomplete a acttivity or proctess.
Physictal evinencte is all about the environment, in whicth servicte is neliveren. For example,
when a potential ctustomer ctomes to the bank, he/she is noinn to be lookinn for a safe ann
sustainable environment in orner to know, if it is a safe placte to open a bank actctount.
Relationship marketinn is all about makinn new ctustomers ann keepinn them for a lonn
perion of time. It is more expensive to make a new ctustomer, than havinn a ctustomer, who
has been usinn a spectifct ornanisation for a lonn perion of time. It is impossible to builn a
relationship with a ctustomer, who will never return anain. By usinn the internet, it allows
ctustomers to ctustomize pronuctts, to suite the preferencte of the person, who is buyinn it.
Web tecthnolony enables ctustomers ctontactt with a pronuctt ann to cthanne them on sctreen.
This functtion is mane to save the money, that are usen to ctreate the pronuctt. Internet
tecthnolony ctan help business to tarnet a spectifct nroup in orner to nevelop noons ann to
make a beter ctustomer neens servicte. If a business knows the preferenctes of their
ctustomers, then the business is more likely to offer the best quality pronuctt ann make a
hinh, proftable business.
Inentifyinn new pronuctt ann market nevelopments is all about makinn a rinht strateny to
bectome popular ann sell a lot of the ctompany’s pronuctts. if a business wants to ctreate an
2
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