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COM3701 ASSIGNMENT 1 SEMESTER 1 2024 (WITH REFERENCES)
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This document contains detailed, clear, suggested solutions, and references for COM3701 Assignment 1, Semester 1, 2024.
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COM3701Marketing Communication
ASSIGNMENT 01
SEMESTER 1 2024
1
, Table of contents
Table of contents ..................................................................................................................... 2
QUESTION 1 ............................................................................................................................. 3
1.1 Discuss how QuantumElectronics.com can use the five internet resources for online
marketing to support its online marketing strategy. .......................................................... 3
Search Engine Optimization (SEO) ..................................................................................... 3
Content Marketing............................................................................................................... 3
Social Media Marketing ....................................................................................................... 3
Email Marketing .................................................................................................................. 3
Pay-Per-Click (PPC) Advertising ......................................................................................... 4
1.2 Explain how QuantumElectronics.com can utilise online marketing as a pull and push
mechanism and a way of communicating brand messages to its customers. ................ 4
Pull Mechanism................................................................................................................... 4
Push Mechanism ................................................................................................................ 4
QUESTION 2 ............................................................................................................................. 5
Explain how you would plan and implement a campaign to introduce the brand’s
sportswear range.................................................................................................................. 5
Identify Target Audience ..................................................................................................... 5
Content Creation ................................................................................................................. 6
Message Encoding ............................................................................................................. 7
Message Transmission ....................................................................................................... 7
Message Decoding ............................................................................................................. 8
Feedback and Adjustment. ................................................................................................. 8
Bibliography ............................................................................................................................. 9
2
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