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BTEC Business Level 3 Unit 10 P3
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BTEC Business Level 3 Unit 10 P3
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BTEC level 3 Diploma in Business Name: Daniil ChernatUnit number: Unit 10 Unit ttle: Market research in business
P3: Plan market research for a selected product/service using appropriate methods of data
collecton.
Actvites Answers
1. What is the overall aim of your My overall aim of the research is to fin out the target market
research? for my Chiiese take – away restaurait. Ii annitoi to that, the
overall aim is to be able to create a perfect marketig mii
(pronuct, price, place, promotoi).
2. Ii more netail, what are the This research will ineitfy the right pronucts that will be soln ii
purposes of your research? my restaurait ain the right place to locate my restaurait. Also,
the research will help me to ineitfy the right price for the
pronucts soln ii my restaurait ain the right promotoi
strategies. I am goiig to research my compettors ii orner to to
be able to compete with other Chiiese restauraits.
3. What methons of primary research I will coinuct a questoiare which will pronuce quaittatve
will you use? nata which I cai aialyze by usiig pie charts.
4. What sampliig methon will you I will use coiveiieice sampliig which is quick ain cheap.
use for your primary research?
5. What methons of secoinary I will coinuct secoinary eiterial research usiig the iiteriet.
research will you no?
a) iiterial?
b) eiterial?
6. Who will no each part of the I will work a loai, therefore I noi’t have to nivine the research
research (how will you nivine it up ii group.
ii your group?)
7. Whei will you no the research? I will coinuct the research ii September 10 th 2016.
8. Who is your target market? My target market are stuneits that are lookiig for healthy ain
cheap foon. Also, my target market are people that are Chiiese
ain live ii Bristol.
9 For your primary research, if you I will ask close questois with nifereit chooses of aiswers. I
will use a questoiiaire or survey: will test a questoiiaire oi my class members ii orner to see if
a) why type of questois will you questois are suitable ain appropriate.
ask?
b) how will you pilot it?
10. How will you aialyse the primary I will aialyse the primary research results by usiig pie charts.
research results? e.g. pie charts, The pie charts will illustrate the perceitages of each choose.
scatergrams
11. Who will aialyse the primary I will aialyse the result by my self, as I am workiig
research? iinepeineitly.
12. How will you aialyse the I will aialyse secoinary research results through commeitig
secoinary research results? oi my finiigs.
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