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p4,m3,d2 Unit 7: European Destinations
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Unit 7: European Destinations P4,M3,D2
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Unit 7: European destnatonsBUTLERS LIFE CYCLE
Butler’s life cycle is used to see how visitors grow or go down in a destnatono
Exploratoon exploraton is when a not many people know about the destnaton and only few people
visit ito These visitors may be looking for something diferent which such as adventure, sport, culture
or moreo
Iovolvemeotn involvement is when the locals notce a growth in the destnaton with increasing
number of tourist that have been coming ibn the local areao This is when they start their own
business like providing the tourists with accommodaton, transport, food, and local guides and also
teach them about the cultureo
Developmeotn development is when big and successful companies start notcing a rapid growth in
their areao The companies and the government later invest more money in making their area looking
more appealing to many other touristo Big hotels, atractons, restaurants and may other things
(excursions) area builto By doing this the number of tourist start expanding in the region and
everyone starts knowing about ito This creates many job opportunites for the localso
Coosolidatoon consolidaton is when the economy of that partcular region maybe conquered by the
tourists and the locals would make their living by earing the money for the travel industryo But
however other industries like fshing and farming can sufer a huge loss in their businesso Some
building may be unappealing now to many tourists and the number would probably go downo
Stagoatoon stagnaton is when the resort has reached its peak amount of visitors and the destnaton
is not growing not declining and is on the same levelo There is a risk of declineo
Declioe or rejuveoatoon after stagnaton there are possibility of two topics on which a destnatons
could goo That is rejuvenaton and declineo Decline is when there is not a lot of tourist visit the
country there is less growth and popularity of the countryo Rejuvenaton is when the growth of the
destnatons grows rapidly and there is more popularity of that destnaton amongst the tourist’s with
increases its number of visitorso
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