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Ondernemingsplan MBO4

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Course
Ondernemen

Institution
ROC Mondriaan

Dit is mijn ondernemingsplan van toen ik Allround Schoonheidsspecialiste studeerde op ROC Mondriaan. Ik heb ondernemen afgesloten met een 9,5. Ook was ik schoolambassadeur voor de school van uiterlijke verzorging (). Ik hoop dat dit document andere studenten kan helpen.

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Uploaded on March 25, 2024
Number of pages 71
Written in 2020/2021
Type Other
Person Unknown

ondernemen
ondernemingsplan
niveau 4
schoonheidsspecialist
salon
beauty
eigen bedrijf

Institution
ROC Mondriaan
Education
Allround Schoonheidsspecialiste
Course
Ondernemen

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ONDERNEMINGSPLAN
Wies Yff

29 MAART 2020
ONDERNEMEN

S. Karijodikoro

, Inhoudsopgave

Hoofdstuk 1: De ondernemer.................................................................................................................4
1.1 Persoonsgegevens........................................................................................................................4
Persoonlijke gegevens........................................................................................................................4
Persoonsbeschrijving..........................................................................................................................5
Opleiding............................................................................................................................................5
Werkervaring......................................................................................................................................5
Stage-ervaring....................................................................................................................................7
Talen...................................................................................................................................................9
Interesses...........................................................................................................................................9
1.2 De reden.......................................................................................................................................9
Opdracht 1.2.1 Motivatie en ambitie..............................................................................................9
1.3 Persoonlijke kwaliteiten.............................................................................................................10
Opdracht 1.3.1 Ondernemerskwaliteiten.....................................................................................10
1.4 Omschrijving van het bedrijfsidee..............................................................................................11
Opdracht 1.4.1..............................................................................................................................11
Hoofdstuk 2: ‘Locatie, locatie, locatie!’................................................................................................13
2.1 Plaats en bedrijfsruimte..............................................................................................................13
Opdracht 2.1.1..............................................................................................................................13
Opdracht 2.1.2..............................................................................................................................13
Opdracht 2.1.3..............................................................................................................................15
2.2 Bedrijfsinrichting.........................................................................................................................16
Opdracht 2.2.1..............................................................................................................................16
Opdracht 2.2.2..............................................................................................................................17
Opdracht 2.2.3..............................................................................................................................17
Hoofstuk 3: De markt in beeld..............................................................................................................21
3.1 Doelgroep...................................................................................................................................21
Opdracht 3.1.1..............................................................................................................................21
(Informatie wijk Zeeheldenkwartier, 2021)..................................................................................23
Opdracht 3.1.2..............................................................................................................................23
3.2 Trends en ontwikkelingen...........................................................................................................24
Opdracht 3.2.1..............................................................................................................................24
Opdracht 3.2.2..............................................................................................................................26

1

, 3.3 Concurrentie...............................................................................................................................26
Opdracht 3.3.1..............................................................................................................................27
Opdracht 3.3.2..............................................................................................................................27
Opdracht 3.3.3..............................................................................................................................28
Opdracht 3.3.4..............................................................................................................................29
Hoofdstuk 4: Bedrijfsdoel- en activiteiten............................................................................................29
4.1 Diensten en producten als marketinginstrument.......................................................................29
Opdracht 4.1.1..............................................................................................................................29
Opdracht 4.1.2..............................................................................................................................30
Opdracht 4.1.3..............................................................................................................................31
Opdracht 4.1.4..............................................................................................................................32
Opracht 4.1.5................................................................................................................................33
Hoofdstuk 4.2 Personeel..................................................................................................................34
Opdracht 4.2.1..............................................................................................................................34
4.3 Marketingactiviteiten.................................................................................................................35
Opdracht 4.3.1..............................................................................................................................35
Hoofdstuk 5: Leveranciers en voorraden..............................................................................................36
5.1 Leveranciers................................................................................................................................36
Opdracht 5.1.1..............................................................................................................................36
5.2 Voorraad.....................................................................................................................................38
Opdracht 5.2.1..............................................................................................................................38
Hoofdstuk 6: Analyse van het bedrijf....................................................................................................40
6.1 SWOT..........................................................................................................................................40
6.1.1..............................................................................................................................................40
Hoofdstuk 7. Ondernemingsvorm........................................................................................................42
Opdracht 7.1.1..............................................................................................................................42
Opdracht 7.1.2..............................................................................................................................43
Opdracht 7.1.3..............................................................................................................................44
Hoofdstuk 8: Regels, instanties en verzekering....................................................................................45
8.1 Wettelijke regels.........................................................................................................................45
Opdracht 8.1.1..............................................................................................................................45
8.2 Instanties....................................................................................................................................46
Opdracht 8.2.1..............................................................................................................................46
8.3 verzekeringen.............................................................................................................................47
Opdracht 8.3.1..............................................................................................................................47

2

, 8.4 Kwaliteit......................................................................................................................................48
Opdracht 8.4.1..............................................................................................................................48
8.5 ARBO...........................................................................................................................................49
Opdracht 8.5.1..............................................................................................................................49
8.6 Milieu..........................................................................................................................................50
Opdracht 8.6.1..............................................................................................................................50
8.7 Belasting.....................................................................................................................................51
Opdracht 8.7.1..............................................................................................................................51
Hoofdstuk 9: “Promotie”......................................................................................................................52
9.1 Promotiemiddelen......................................................................................................................52
Opdracht 9.1.1..............................................................................................................................52
Opdracht 9.1.2..............................................................................................................................53
9.2 Onderhoud klantenbestand........................................................................................................56
Opdracht 9.2.1..............................................................................................................................56
Hoofdstuk 10: “Financiën”....................................................................................................................57
10.1 Opzet financiële administratie..................................................................................................57
Opdracht 10.1.2............................................................................................................................57
10.2 Offertes en facturen.................................................................................................................58
Opdracht 10.2.1............................................................................................................................58
Opdracht 10.2.2............................................................................................................................59
10.3 Investeringsbegroting...............................................................................................................60
Opdracht 10.3.1............................................................................................................................60
10.4 Het financieringsplan................................................................................................................61
Opdracht 10.4.1............................................................................................................................61
10.5 Opbrengsten en kosten............................................................................................................62
Opdracht 10.5.1............................................................................................................................62
10.6 Tariefstelling.............................................................................................................................64
X Opdracht 10.6.1.........................................................................................................................64
10.7 Prijslijst.....................................................................................................................................66
Opdracht 10.7.1............................................................................................................................67
Hoofdstuk 11: Afronding......................................................................................................................67
Bibliografie...........................................................................................................................................68

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