LCP Exam 1 Review questions and answers verified 100
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Course
NU1426
Institution
NU1426
LCP Exam 1 Review questions and answers verified 100%
Learning
Forms of behavior change
Fatigue
Maturation
Evolution
Two Major Learning Theories
Pavlovian/Classical Conditioning
Unconditioned stimulus
Unconditioned response
Conditioned stimulus
Conditioned response
Ivan Pavlov
John B. ...
LCP Exam 1 Review questions and answers
verified 100%
1). Learning
Ans: Learning is a relatively enduring change in the potential to engage in a particular
behavior resulting from experience with environmental events specifically related to that
behavior.
-Learning is a pervasive feature of human behavior and is evident in non-human animals
as well.
Ans: - a stimulus such as food that elicits the response of interest without prior training
(food).
9). Unconditioned response
Ans: - response of interest (salivation).
10). Conditioned stimulus
Ans: - stimulus such as a bell that elicits the response of interest due to prior training
(bell).
11). Conditioned response
Ans: - the response that develops to the conditioned stimulus (conditioned salivation).
12). Ivan pavlov
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, Ans: Won the Nobel Prize in 1904 for his work in physiology (on digestion).
During his work on the physiology of the digestive system, Pavlov discovered the
conditioned reflex.
- Noted that objects or events associated with presentation of food also produced gastric
secretions.
-- Referred to these as "conditional" because they depended on something else.
Pavlov had a low opinion of psychology.
- He thought the study of consciousness should be studied using scientifically based
methods.
Believed that by showing the physiological underpinnings of association, he had put
associationism on an objective footing.
13). John b. watson
Ans: In 1913, he presented his famous lecture "Psychology as a Behaviorist Views It,"
where he laid out the basic tenets of behaviorism, which included:
- Its theoretical goal is the prediction and control of behavior.
14). Market research
Ans: Watson became a pioneer in market research.
Found that blindfolded smokers could not differentiate among different brands of
cigarettes.
- Because preference must be based on images associated with various brand names,
Watson concluded that sales could be influenced by manipulating the images associated
with brand names.
- His strategy improved sales of Johnson's baby powder, Maxwell House coffee, etc.
Used product endorsements from celebrities to build associations in a way analogous to
Pavlovian conditioning.
15). Types of cs
Ans: Not all stimuli can be effectively used as a conditioned stimulus.
CS-US relevance (to the subject) matters.
- Pigeons tend to locate food by sight and are therefore especially attentive to visual cues
when their feeding system has been activated. This makes visual cues especially
effective.
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