Deze samenvatting biedt een uitgebreid overzicht van het boek "Rendement - Corporate Communicatie", waarbij alle belangrijke aspecten van corporate communicatie worden behandeld. De inhoud is zorgvuldig uitgewerkt en ondersteund met relevante foto's om het begrip te versterken en de concepten tot l...
,Inhoud
COMMUNICATIE.....................................................................................................................................3
Wat is ruis?.............................................................................................................................................3
Voorwaarde voor succesvol communiceren..........................................................................................3
ACTI:...................................................................................................................................................3
De verpakking van de boodschap...........................................................................................................4
Soorten communicatie...........................................................................................................................4
Communicatie en selectie (beïnvloeden van behoeften)........................................................................5
Pyramide van Maslow’s..........................................................................................................................5
HUISWERK PYRAMIDE....................................................................................................................6
Opdrachten huiswerk.............................................................................................................................7
Communicatiemodellen.......................................................................................................................11
Doelen..............................................................................................................................................11
AIDA model.......................................................................................................................................11
DAGMAR model................................................................................................................................11
VOCATIO model................................................................................................................................12
SCHULZ VON THUN model 4 laags model.........................................................................................13
Manipulatie......................................................................................................................................14
Boodschap begrijpelijker maken.......................................................................................................14
STARCH model..................................................................................................................................14
HUISWERK....................................................................................................................................15
Mediatheorieën................................................................................................................................15
Interne communicatie..........................................................................................................................18
4 stromen van formele informatie....................................................................................................18
Horizontale en verticale communicatie................................................................................................18
Organogram......................................................................................................................................19
Google vragen:..................................................................................................................................20
Huiswerk tot 3.2...................................................................................................................................21
Missie en visie......................................................................................................................................22
Inhoudelijk bedrijfsverhaal...................................................................................................................22
Kloof tussen missie en hoe je overkomt..............................................................................................22
Strategische kloof/gap:.....................................................................................................................22
Ist/soll situatie..................................................................................................................................22
Doelgroep.........................................................................................................................................22
Identiteit imago....................................................................................................................................23
,Identiteit...............................................................................................................................................23
3 soorten identiteit...........................................................................................................................23
Identiteit mix........................................................................................................................................23
HUISWERK....................................................................................................................................24
Naamsbekendheid en branding............................................................................................................25
Beïnvloeden van positionering.............................................................................................................25
4 mogelijkheden (strategieën)..............................................................................................................25
Relatiemanagement.............................................................................................................................25
5 groepen.............................................................................................................................................26
Communicatie strategie........................................................................................................................26
Strategie...............................................................................................................................................27
Cultuur..................................................................................................................................................28
Leiderschap: manieren van samenwerken............................................................................................29
Proeftoets H1........................................................................................................................................30
Hoofdstuk 5..........................................................................................................................................32
Communicatie lijnen.........................................................................................................................32
CONCEPTONTWIKKELING.................................................................................................................33
Welke concepten zijn er?..................................................................................................................33
Doelen..............................................................................................................................................33
Opdracht aannemen en contact.......................................................................................................33
Wat wil de opdrachtgever?...............................................................................................................34
Opdracht hoofdstuk 5 blz 204...............................................................................................................35
Opdracht 1 t/m 7..............................................................................................................................35
Toets.....................................................................................................................................................36
, COMMUNICATIE
Communicatie: overdracht van informatie tussen mensen, organisaties en apparatuur (computers)
Kunstmatige intelligentie: techniek dat zonder mensen wordt gebruikt zoals robots, computer.
Medium:
Zender – boodschap – ontvanger
Wat is ruis?
Als iets onduidelijks is in de communicatie. Bijvoorbeeld niet de zelfde taal spreken.
Wat is de oplossing?
Communiceren met elkaar. Bijvoorbeeld als iemand iets niet snapt, breng je de boodschap op een
andere manier dat de ander wel snapt.
Waarnemen = ruiken, voelen, luisteren bijvoorbeeld kan ook ruis bij ontstaan.
Ruis veroorzaakt slechte communicatie.
Je hebt negatieve en postivie feedback.
Voorwaarde voor succesvol communiceren
ACTI:
A: affectieve voorwaarde.
Woorden, gebaren, gevoel, emotie en handelingen zijn voor zender en ontvanger hetzelfde.
C: cognitieve voorwaarden. Beide hebben ongeveer hetzelfde kennisniveau.
T: technische voorwaarde. Zelfde taal spreken. Of het zelfde email programma werken (mail naar
mail, niet mail naar whatsapp)
I: interpretatieve voorwaarde. Je moet dezelfde uitleg hebben over de boodschap. Bijvoorbeeld
modellen werk en communicatie model.
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