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Complete & compact summary - Sustainable Entrepreneurship

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The perfect summary for Sustainable Entrepreneurship if you waited untill the last days/evening to study! Learn just these 25 pages and you will pass the exam. All lectures and corresponding papers summarized in clear manner that is easy to remember. Also includes exam example questions that you ca...

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  • March 27, 2024
  • 24
  • 2023/2024
  • Summary
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Week 1 - Sustainable Entrepreneurship: business models
and co-evolution
Hockerts, K. and Wustenhagen, R. (2010) Greening Goliaths versus Emerging Davids –
Theorizing about the role of incumbents and new entrants in sustainable entrepreneurship.
Journal of Business Venturing, 25, 481-492.

Emerging davids
⎯ Value-based approach
⎯ Externalize costs via premium pricing
⎯ Innovative and capable of disruptive innovation

⎯ Single-issue focus
⎯ Idealistic view disencourages growth
⎯ Niche market

Greening Goliaths
⎯ Slow to reacht but able to catch up quickly
⎯ Can follow price level established by davids
⎯ Launch venture capital funds to monitor davids

⎯ May influence standard in the industry and keep them sub-optimal to prevent high
costs or becoming obsolete.

THEY SHOULD WORK TOGETHER

,Bocken, N.M.P., Short, S.W., Rana, P. and Evans, S. (2014) A literature and practice review
to develop sustainable business model archetypes. Journal of Cleaner Production, 65, 42-56.

→ The solution is business model innovation via reconceptualizing (fundamental shift):
⎯ Purpose of the firm
⎯ Value creating logic
⎯ Rethinking perceptions of value

Future sustainable economy requires new goals:
⎯ encourages minimizing consumption
⎯ prioritizes societal and
environmental benefits over
economic growth
⎯ emphasizes the delivery of
functionality rather than product
ownership
⎯ operates on a closed-loop where
nothing is allowed to be wasted

Triple-bottom line

Archetypes (MSCDEARD) – Change in:
⎯ value proposition
⎯ value creation and delivery
⎯ value capture


3 types of strategy business models:
⎯ Defensive: protect current business model
⎯ Accomodative: improvement/integration of business processes that help environment
⎯ Proactive: redesign of core business logic

BUT: TBLBMS = wider range of stakeholders

, Week 2 - Sustainable Entrepreneurship: the circular
economy
Kirchherr, J., Reike, D., and Hekkert, M. (2017) Conceptualizing the circular economy: an
analysis of 114 definitions. Resources, Conservation & Recycling, 127, 221-232.
→ analysis of different definitions of circular economy: previously, economic value was
deemed the most important (NOT TRUE)

Overarching conceptualization of all circular economy definitions: the 9R model




Reduce is often forgotten about as this can mean slowing down consumption → decrease in
economic growth



Ellen MacArthur Foundation: circular economy.
→ has provided most prominent circular economy definition:

3 principles:
⎯ Preserve and enhance natural capital by controlling finite stocks and balancing
renewable resource flows
⎯ Optimize resource yields by circulating products, components and materials in use at
highest utility at all times in both technical and biological cycles.
⎯ Foster system effectiveness by revealing and designing out negative externalities

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