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Unit 12 business studies level 3 (2016) BTEC 2010
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I completed this unit (12) in 2016 with merit certification. Includes all passes and merits
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Unit 12 Business studiesTask 1: For this task I will be describing the role internet marketng has within a modern
marketng context. For this task I will be using marketng mix and providing twelve examples
for Amazon and Britsh Airwaas.
Introducton to Internet marketng: Internet marketng is when organisatons promote the
brand, product/services on the Internet for e.g. World Wide Web on platorms such as
YouTube, social media and Search engines.
The marketng mix contains 7p’s (product, price, place, promoton, people, process and
phasical evidence); which is used ba companies as a tactcal method to achieve business
aims and objectves.
Amazon Inc is an American electronic commerce compana founded ba Jef Bezos during the
1990’s where people can bua and sell around the world and as of 2017 the compana has
diversifed its range to selling online streaming services and its own product called the echo.
The Balance. 2017. Amazon.com's Histora and Corporate Culture. [ONLINE] Available at:
https://www.thebalance.com/amazon-com-compana-research-2071311h . [Accessed 25 September
2017]
Varieta. 2017. Amazon Launches Prime
Video Standalone Opton for $9 Monthla – Varieta. [ONLINE] Available at:
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, http://varieta.com/201h/digital/news/amazon-prime-video-standalone-monthla-120175531l0/ . [Accessed 28
September 2017].
Britsh Airwaas (BA) is a Britsh based naton private limited compana that is a air teet travel
provider. Britsh Airwaas was founded in 197l and is currentla owned ba internatonal
airlines group. About BA (no date) Available at: http://www.britshairwaas.com/en-gb/informaton/
about-ba (Accessed: 10 December 201h)
Book Flights, Holidaas, Cita Breaks & Check In Online | Britsh Airwaas. 2017. Book Flights, Holidays,
City Breaks & Check In Online | Britsh irways . [ONLINE] Available at:
https://www.britshairwaas.com/travel/home/public/en*gb . [Accessed 28 September 2017].
Products: The internet has enabled Amazon to sell products and services online from third
partes, enabling customer to customer selling/purchases and its own products (e.g. echo)
convenientla due to the 2l/7 presence of Amazon website. Moreover, Amazon’s main
source of income is customer purchase through Amazon for e.g. if Nike sells a pair of Airmax
95 through Amazon, which Amazon will take a small compensaton. Furthermore, the
internet has greatla helped Amazon to appear on the front of web searches on the internet
through search engine optmizaton as this leads people to the website & which thea can
view the products in 31h0 degrees.
Britsh Airwaas is a traditonal business that has integrated onto the internet for the purpose
of expanding its business practces. For these reasons the integraton onto the internet has
enabled BA to sell tight tckets online attractng customers due to the convenience and easa
accessibilita from anawhere and anatme. Furthermore, the internet has helped BA to sell
tckets through various forms of online paament methods such as PaaPal, MasterCard and
visa so customer do not feel uneasa and keep using BA.
Price: The internet has enabled businesses to fnd the best waa to price products/services
through the use of danamic pricing for e.g. Amazon echo priced at £l9.99. Furthermore, the
internet has made it easa for companies such as Amazon to compare the price of Amazon
Echo to other AI home assistant to market the product.
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