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Marketing Mix

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  • Course
  • Management
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  • Management

Marketing mix presentation is about the marketing planning, marketing function and strategic role, elements in a marketing strategy, steps for a good marketing strategy, Porter’s Generic strategies, Porter’s value creation, Porter’s value chain activities, Ansoff growth matrix, competitor and...

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Document information

  • March 27, 2024
  • 72
  • 2020/2021
  • Presentation
  • Unknown

Subjects

  • marketing mix
  • marketing
  • planning
  • function
  • strategic
  • role
  • elements
  • strategy
  • steps
  • porters
  • generic
  • strategies
  • value
  • chain
  • activities
  • ansoff
  • growth
  • matrix
  • competitor
  • market
  • analysis
  • swot analysi
  • creation

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  • Management
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C8 Marketing Management
Module 3
The Marketing Mix

Module III Part I
Unit 10 - Marketing Planning

Module III Part II
Unit 11 - Marketing Implementation
Unit 12 - Control
1

,"There are three kinds of companies:

those that make things happen,

those who watch things happen,

and the rest who wonder what happened."




2

,Unit 10 – Marketing Planning




3

, Marketing Function and Strategic Role
• A strategy determines what should be done
• Operational Plans determine how the
strategy will be implemented
• Strategic Marketing implies that marketing
planning is carried out at a high level
– Where there is high-level recognition there tends
to be much better planning with marketing itself
becoming increasingly sophisticated


4

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