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MNG4801 ASSIGNMENT 1 YEAR 2024
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MNG4801 ASSIGNMENT 1 YEAR 2024
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STRATEGIC MANAGEMENTSTUDENT FULLNAMES : MARCUS PHILIPS
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STUDENT NUMBER : 01234567
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MODULE CODE : MNG4801
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ASSIGNMENT NUMBER : 01
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YEAR : 2024
, TABLE OF CONTENTS
Introduction ............................................................................................................................................. 1
Question 1: Declaration ...................................................................................................................... 1
Question 2: Multiple choice answers ........................................................................................... 2
Question 3: Critically evaluate Haval’s strategy by applying the tests for a winning strategy.
Concludeyour analysis by commenting on whether Haval’s strategy is effective according to
thecharacteristics of a winning strategy. Support your discussion by integrating the
appropriateapplication of theory and examples from the case study. .............................................. 2
Question 4: As a business consultant with specific expertise in the automotive industry, you
have been tasked to advise management at Haval about the external environmental influences
(Louw & Venter, 2019: 113) they face within the South African market that will influence their
strategic decision-making. Critically discuss each of these influences and apply them to the
Haval case study. Support your analysis by integrating appropriate application of theory and
examples from the case study. ................................................................................................................. 3
Question 5: ................................................................................................................................................ 5
“In the past Chinese car brands have not always been successful in the South African
market.” Consider the above statement taken from the Haval case study and critically analyse
whyHaval has been successful in the South African market using Kim and Mauborgne’s five
fundamental differences between more and less successful organisations. Support
youranalysis by integrating the appropriate application of theory and examples from the case
study. In addition to incorporating and referencing theory from your prescribed material into
your answer for Question 4, you must locate, incorporate and reference 1 (one) applicable
academic article of your choice (published after 2018) from the Unisa library into your
discussion. ................................................................................................................................................... 5
Question 6: (Compulsory Graded online activity): The compulsory graded activity linked to
Lesson 1 (refer to MNG4801 module site) must be included in assignment 01 as Question 6.
This activity contributes towards the total mark of assignment 01 and cannot be captured or
graded separately. Follow these instructions: ....................................................................................... 7
Question 7: Reflection Questions .................................................................................................. 7
Conclusion ................................................................................................................................................. 7
List of references ................................................................................................................................... 7
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