100% de satisfacción garantizada Inmediatamente disponible después del pago Tanto en línea como en PDF No estas atado a nada
logo-home
Buscado previamente por ti
Buscado previamente por ti
logo
Summary 9 Survey Errors $4.68
Añadir al carrito
Navegar rápidamente a
Vista previa
  2.  
  3. Tilburg University (UVT)
  4.  
  5. Survey methodology

Resumen

Summary 9 Survey Errors

1 revisar
 1 veces vendidas
  • Grado
  • Survey methodology
  • Institución
  • Tilburg University (UVT)

If you mail me you'll get this for 1 euro. The 9 survey errors are explained by Rik Pieters throughout the whole course. I tried to put all information I could find together in 1 document. It personally helps me to understand the errors better, since the one-line explanations are quite vague.

Vista previa 2 fuera de 5  páginas

Información del documento

  • 12 de diciembre de 2018
  • 5
  • 2018/2019
  • Resumen

Temas

  • survey
  • survey errors
  • rik pieters
  • survey research
  • survey methodology

Escuela, estudio y materia

  • Tilburg University (UVT)
  • Marketing Management
  • Survey methodology
Todos documentos para esta materia (4)

1  revisar

review-writer-avatar

Por: Sannejna • 6 año hace

Vendedor

avatar-seller
Elinevandeven

Comentarios recibidos

Vista previa del contenido

9 Survey Errors

, I. Conceptualization error (from properties to conceptual model)
= constructs do not map on properties
When there are no specified relationships between constructs, but “just questions”, it leads to
conceptualization error.

Validity = Accuracy – Low bias
Reliability = Replicability – Low variance

Conceptualization = Process of translating the research question into its underlying key constructs and
their hypothesized relationships

II. Operationalization error (from conceptual model to measurement/instrument)
= systematic departure from the constructs (invalid measure / bad scale)
- Asking the right questions with the right response options contributes to survey validity by
reducing operationalization error and eventually measurement error.
- Using scales with known reliability reduces operationalization and measurement error as well

Operationalization = the process of selecting and/or developing measurements for the constructs and
attributes in the conceptual model.

III. Coverage error
= when sampling frame ≠ population

Sampling = the procedure by which some members of a given population are selected as representatives
of the entire population.

Online surveys have representation issues and therefore lead to coverage error, sampling error, and
nonresponse error.

How can we prevent coverage error?
- Professional sampling services
o Market research companies with dedicated databases
o Specialized list brokers and profilers
o Crowdsourced platforms
- Multiple frames (for difficult to reach populations)

How can we cope with coverage error?
Post-stratification = weighing the responses of the elements in the final sample based on their socio-
demographic and other characteristics to make them resemble the profile of the target population.
Because the weighing is done after the data have been collected, it is called post-stratification

IV. Sampling error (from sampling frame to sample)
= deliberate error because of cost or feasibility.

- Accidental  goals of sampling are unmet and uncorrected (mistakes)
- Deliberate  cluster sampling adds sampling error for cost effectiveness, and statistically
corrects for the error. You draw a lot of different samples and hope together it forms a

Los beneficios de comprar resúmenes en Stuvia estan en línea:

Garantiza la calidad de los comentarios

Garantiza la calidad de los comentarios

Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!

Compra fácil y rápido

Compra fácil y rápido

Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.

Enfócate en lo más importante

Enfócate en lo más importante

Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable. Así llegas a la conclusión rapidamente!

Preguntas frecuentes

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

100% de satisfacción garantizada: ¿Cómo funciona?

Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Elinevandeven. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for $4.68. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

45,681 summaries were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 15 years now

Empieza a vender

Vistos recientemente

Resumen ·

(0)

biología

Resumen ·

(0)

Overview Tenses

Otro ·

(0)

DEVOIR 3

Examen ·

(0)

Neet mock test

Notas de lectura ·

(0)

Les Bryophytes

Resumen ·

(1)

de peuter

$4.68  1x  vendido
  • (1)
Añadir al carrito
Añadido