MGT 6311 Final Exam - Questions with Verified Answers
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Course
MGT 6311
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MGT 6311
MGT 6311 Final Exam - Questions with Verified Answers Youtube Stats - First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vi...
MGT 6311 Final Exam Youtube Stats - First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vides are <2mins Most common videos - Explainers - Product Demos - How-Tos - Testimonials Video Stats >4/5 Twitter users watch video content on Twitter 10billion videos/day are watched on Snapchat 500million people/day watch videos on Facebook 85% of videos watched on Facebook are watched without sound Video Views A video is considered a view on Facebook if it runs for at least 3 seconds Impact on Video on email Including video in email increase consumer engagement and has an overall positive impact on the channel The word "video" in email subject line - increases open rates by ~20% - increases CTRs by ~65% - reduces unsubscribes by 26% A video included in the email increases CTR by 200 -300% Impact of Video on Websites Video has a roughly 10 0% increase in conversion rates Online Video Stats - online videos will account for 80% of all consumer web traffic by 2020 - 83% of consumers indicate they're willing to share videos they like with their friends and peers - 85% of the US internet audie nce watches videos online. Business goals for using online video - Communication - Sales - Lead Generation - Customer Service - Promotion Customer preference/behaviors - 2/3 consumers prefer watching explainer videos - 3/4 millennials say video helps them in comparison shopping - 40% of consumers say videos increases the chance of purchasing a product through their mobile devices - 69% of users prefer to watch a video to learn a product/service than reading about it Video Content Tips - Capture atte ntion early - Shorter is typically better (30secs - 2mins) - Keep it casual - Maintain relevance Onsite Video Onsite videos are a use of videos on an organizations website Online Video Online videos are videos residing on a third -party site such as Yo uTube Benefits of Onsite Video - Make Website Stickier: makes customers spend more time on our site - Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey - Create Buzz: create new awareness and interest via viral ad vocacy - Disseminate Information More Clearly: easier for a customer to see a product in action - Build product/service interest: Seeing and hearing a person talk can be a more engaging process - Entice Conversion/Purchase: help the influence of convers ion or purchase Onsite Video Best Practices - Providing Control: make it easy for users to control the video - Context: think about the overall context to the video and potentially use text, music, imagery and so forth to further enhance the video - Highlights: make it very easy for users to understand the topic or topics and the length of the video - Ease of Dissemination: make it super easy for viewers to share our videos VSEO (Video Search Engine Optimization) Components - Keyword Relevance: we w ant to consider the best keywords to use that correlate with our videos - Title: specify a title for the video - Description: Users will see this when video results are returned, and they may show in search engine results as well - Meta Tags: metadata a ssociated with the video to help the platform better understand what the video is about - Keep Channel Content Fresh: set up a brand account - Within this account, we can create a channel that's specific to our business or organizationThis is where we wan t to house our videos - Encourage Likes and Sharing: This might be done within the video itself, and we can also encourage this behavior in the video description - HD: Upload videos using a high -definition format VSEO - Consumer Driven Components - Rating: Viewers of videos can rate a video by giving it a thumbs -up or thumbs -down - Comments: Consumers can also provide comments for the video. Comment count has been shown to strongly correlate with higher rankings
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