, Genres in Literature and Language: Theory, Style and Poetics ENG2602
ASSIGNMENT:
01
QUESTION 2: POLITICAL PERSUASION
Read the following political persuasive text closely and answer the question that follows.
Former DA leader Mmusi Maimane's resignation speech My fellow South Africans,
When I was elected as leader of the Democratic Alliance (DA) in May 2015, just over four
years ago, I set out to build a strong, diverse, and authentically South African organisation
that could remove the ANC from national government and in turn, work hard in government
to free the majority of South Africans from the shackles of poverty, indignity and despair.
It was first and foremost my love for this country and a deeply held conviction for justice
that led me into the space of politics.
I am not a career politician, and I have never sought to be. I have always only been driven
by a vision to build a united, prosperous and reconciled South Africa where all citizens have
a fair shot in life and where the colour of your skin does not determine your future
prospects.
In order to do so, it was crucial that the DA evolved and transformed into a party that all
South Africans could call home. A truly South African party at the centre of our politics.
During my tenure as DA leader, I relentlessly sought to grow the party amongst all South
Africans - but specifically black South Africans.
I fundamentally believed that if the DA was to become a party of government, it needed to
look and feel like a party for all, not some. It needed to belong to all South Africans.
[…]
The text in question is a resignation speech delivered by former DA
leader Mmusi Maimane. The target audience for this persuasive text is
the members of the DA, as well as the broader South African populace.
The persuasive purpose of the speech is to explain the leader's decision
to resign and to potentially persuade the audience to understand and
support this decision.
Maimane employs several persuasive appeals and linguistic devices in
his speech to effectively convey his message and achieve his persuasive
purpose. In terms of persuasive appeals, he establishes his credibility
and authority (ethos) by highlighting his love for the country and his
commitment to justice, as well as his vision for a united South Africa. By
doing so, he presents himself as a trustworthy and reliable leader who
has the best interests of the country at heart. This appeal to ethos is
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller tshegofatsotutor. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.84. You're not tied to anything after your purchase.