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Summary

Health communication summary

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This summary encompasses all models used during the course of health communication.

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  • March 31, 2024
  • 19
  • 2023/2024
  • Summary
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Summary health communication

Week 1:
Societal burden of unhealthy behaviors and chronic illness

How long do you want to live?

Life expectancy = how long is expected that you live
Healthy years = quality years of life (for example not when you’re sick, disabled, etc.)

Life expectancy  healthy years!

,Factors that threaten life expectancy:

In “developing” countries: predominantly structural factors.

- E.g. child mortality rate; diseases; bad housing; malnutrition

In “developed” countries: predominantly lifestyle factors.

- E.g. smoking; dietary choices

- Chronic conditions are responsible for ~ 86% of the total years lived in
disability/illness.

o E.g. cancer, diabetes mellitus, neuropsychiatric disorders, cardiovascular and
respiratory diseases

 Medical services and pharmacological interventions are useful but have
limitations.

 Financial costs; adverse effects; contradictions

 High rates of non-adherence to prescribed medical regimen

The role of communication and behavior sciences

Three groups where health communication on can focus:
- For people who are not ill and do not engage in unhealthy behavior
o E.g. promote them staying away from risk behavior (smoking, etc.)
- For people who are not ill and do engage in healthy behavior
o E.g. try to persuade them by stating all bad effects in a campaign.
- For people who are ill
o E.g. try to promote things people still can do with an illness.

What can health communication do?
Keywords: prevention, promotion, behavior change, education & persuasion.

In short, health communication can focus on:
- Not engaging in healthy behavior
- Engaging in unhealthy behavior
- Not adhering to medical treatments

Health communication can help tackle (some of) the roots of chronic illness and help promote
healthy lifestyles.

, Week 2

Defining health communication

Health communication is an evolving and increasingly prominent field in the public health
care, and the non-profit and private organizations. Health communication can play in
influencing, supporting, and empowering individuals, communities, health care professionals,
policy makers, or special groups to adopt and sustain a behavior or a social, organizational,
and policy change that will ultimately improve individual, community, and public health
outcomes.

Key words health communication:
- To informs and influence (individuals and community) decisions
- Motivating individuals and key groups
- Change behavior, achieve social and behavioral results
- Increase knowledge and understanding of health-related issues
- Empowers people
- Exchange, interchange of information, two-way dialogue
- Engaging


What can health communication do?

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