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MNM2615 ASSESSMENT 1 2024 SEMESTER 1
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MNM2615 ASSESSMENT 1 2024 SEMESTER 1
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MNM2615 ASSESSMENT 3 SEMESTER 2 2024 Discuss the industries that Africa requires with a view to establishing a business in Africa Provide an example of which industry the chosen SME falls into and p...
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MNM2615 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024
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Table of Contents
QUESTION 1 ............................................................................................................. 4
Background and key concepts (5) .......................................................................... 4
QUESTION 2 ............................................................................................................. 4
(a) Discuss the technological progress in Africa (5 marks for the theoretical
discussions). ........................................................................................................... 4
(b) Explain how the chosen SME/SMME can infuse the technological progress in
the business (10 marks for the practical application). (15)...................................... 5
QUESTION 3 ............................................................................................................. 6
(a) cultural influences on the decision-making process (5 marks) .......................... 6
(b) Examples of practical applications of the decision-making process (15) ........... 8
QUESTION 4 ........................................................................................................ 12
(a) Marketing implications relating to growth in mobile and internet access (5 marks
.............................................................................................................................. 12
(b) How the identified SME/SMME can practically capitalise on this growth with
reference to its marketing strategy (10 marks for the practical application). ......... 13
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