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WGU C779 - Chapter 10: Web Site Development for Business Exam Questions and Answers
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WGU C779 - Chapter 10: Web Site Development for Business Exam Questions and Answers
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WGU C779 - Chapter 10: Web SiteDevelopment for Business Exam Questions
and Answers
Demographics - -The study of groups of people. Specifically, the practice of
gathering statistical data by studying populations based on characteristics
such as age, income, and education.
-Brand - -A concept or collection of symbols associated with a product,
service or person.
-Search Engine Spider - -An automated program created by search engine
companies that scans Web pages and other resources so that the search
engine can process data to be used in search results.
-Electronic Commerce (e-commerce) - -The integration of communications,
data management and security capabilities to allow organizations and
consumers to exchange information related to the sale of goods and
services.
-Business-to-Consumer (B2C) - -An e-commerce model in which a Web-
based business sells products and/or services to consumers or end users.
-Business-to-Business (B2B) - -A model in which a Web-based business sells
products and/or services to other businesses.
-Consumer-to-Consumer (C2C) - -A model in which individual consumers sell
products or services to other customers.
-Search Engine Optimization (SEO) - -The use of specific techniques to
increase a page's or site's rank on a search engine (such as Google, Yahoo!,
or Bing. Such techniques are said to be "organic" because they do not
include paid advertisements of any kind. SEO experts edit pages and sites to
enable search engines to recognize the inherent value of the content and
services on the site.
-Pay-Per-Click (PPC) - -An internet marketing technique in which you pay for
high search engine results by advertising on keywords that describe your
product or service. You pay your site hosts only when your ads are clicked by
the user.
-Web Analytics - -The practice of collecting data and studying user behavior
in an attempt to increase market share and sales.
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