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MNM3702 ASSESSMENT 1 SEMESTER 1 2024
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MNM3702 ASSESSMENT 1 SEMESTER 1 2024
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BMZ ACADEMYBMZ Academy
CONTACT @ 061 262 1185/068 053 8213/0717513144
BMZ ACADEMY 0612621185/ 0717513144/ 068 053 8213
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, BMZ ACADEMY
Table of Contents
Introduction ................................................................................................................ 4
QUESTION 1 ............................................................................................................. 4
secondary data ....................................................................................................... 4
Syndicated data .................................................................................................. 4
Published Secondary data .................................................................................. 4
QUESTION 2 ............................................................................................................. 5
Advantages of Secondary Data: ............................................................................. 5
Ease of access .................................................................................................... 5
Low cost or free................................................................................................... 5
Time-saving ......................................................................................................... 6
Allow to generate new insights from previous analysis ....................................... 6
Longitudinal analysis ........................................................................................... 6
Anyone can collect the data ................................................................................ 6
A huge amount of secondary data with a wide variety of sources ....................... 6
QUESTION 3 ............................................................................................................. 6
Data collection method ........................................................................................... 7
Types of questions .................................................................................................. 7
Sample size ............................................................................................................ 7
Hardware required .................................................................................................. 7
BMZ ACADEMY 0612621185/ 0717513144/ 068 053 8213
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, BMZ ACADEMY
Data presentation ................................................................................................... 8
Researcher involvement [6] .................................................................................... 8
QUESTION 4 ............................................................................................................. 8
consumer price perception ..................................................................................... 9
consumer behaviors towards products ................................................................... 9
responses to advertising messages........................................................................ 9
Conclusion ............................................................................................................... 10
References ............................................................................................................... 11
BMZ ACADEMY 0612621185/ 0717513144/ 068 053 8213
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