MKTG-3340 Final Exam Questions 2024.

MKTG-3340 Final Exam Questions 2024. customer lifetime value - correct answer total revenues gained by a company over the lifetime of a consumer loyalty, sales, and profits - correct answer doesn’t hold up in the short-term, happens in the long-term what is the importance of satisfaction - correct answer unhappy customers will share their dissatisfied experience with other consumers over __% of unhappy customers will not do business with the company again - correct answer 90 __ in __ unsatisfied customer will stop doing business with a company if an alternative can be found - correct answer 1 in 4 only __% of dissatified customers complain - correct answer 5% what is satisfaction - correct answer extent to which consumers are happy with their purchases post-choice evaluative judgement about a specific purchase (attitude-based) satisfaction is long-term and creates loyalty true false - correct answer true how do you ensure satisfaction - correct answer -high-quality products -communication with customers -monitoring product characteristics to ensure good quality -monitor the brand, be alert