MKTG 3340 Final Exam Questions 2024.

MKTG 3340 Final Exam Questions 2024. Possession Utility - correct answer e.g.) allowing several payment and credit options Depth of Product Line - correct answer the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchandise stores such as Walmart make the customers responsible for shopping, but have salespeople available Specialty Outlet - correct answer Stores that carry tremendous depth in one primary line of merchandise e.g.) Victoria's Secret Category Killers - correct answer Specialty Discount Outlets that focus on one type of product, such as electronics (Best Buy), office supplies (Staples), or books (Barnes & Noble), at very competitive prices they typically dominate the market Trends in Category Killers - correct answer A shift to smaller stores and the use of price matching to compete with online retailers Direct Mail - correct answer It eliminates the cost of a store and clerks. Improves marketing efficiency through segmentation and targeting. Encourages visiting websites and social media pages.