Exam (elaborations)
EXAM 2 MKTG 3340 MORMANN FINAL EXAM 2024.
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EXAM 2 MKTG 3340 MORMANN FINAL EXAM 2024. Segmentation - correct answer Aggregate consumers into groups that have similar needs and will react similarly to a marketing action Ways to Segment Consumer Markets (Segmentation Bases) - correct answer 1.Demographics 2. Psychographics 3.Behaviora...
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