A grouping of technologies that marketers leverage to conduct and improve their
marketing activities” is the definition of what term?
• Marketing automation
• Data hygiene
• Tech stack
• Segmentation
Addressing data privacy is a portion of which part of your internal processes?
•...
HubSpot Inbound Marketing Certification Exam Answers • Questions: The assessment is made up of 60 questions • Time: 180 minutes to finish the assessment • Passing score: You must answer 45 questions correctly to pass • Retake period: If you don’t pass the assessment, you can take it again after 12 hours • Validity Period: 12 Months Exam URL: https://app.hubspot.com/academy/4448758/tracks/1028124/exam Sold to
kristin.stephenson@aah.org A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the d efinition of what term? • Marketing automation • Data hygiene • Tech stack • Segmentation Addressing data privacy is a portion of which part of your internal processes? • Tech stack organization • Cadence and content • Data hygiene • Journey mapping You should conduct buyer persona interviews with all of the following people EXCEPT: • Your customers. • Prospects actively going through the sales cycle. • People who never considered your solution. • People who considered your solution, but chose a competitor. Blogging, S EO, and social publishing are key pieces to any marketer's strategy. Which phase of your flywheel can benefit from the implementation of these three strategies? • Delight • Engage • Attract • Consideration Why are chatbots a great tool for strategically using m arketing automation and AI? • They can mitigate friction regarding availability. • They are the primary tool for streamlining cadence and content. • They are used for journey mapping. • They can create buyer personas. Cobbling together software parts that do not all use the same database increases the risk of what? • Marketing automation • AI • Clean data • Dirty data Customer segmentation is: • The active research process someone goes through leading up to a purchase. • The process by which an anonymous visitor becomes a known lead. • Unnecessary for inbound marketing. • The process of separating your contacts into smaller groups of similar profiles. Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose? Select all that apply. • Why are you sharing this content? • What are your expectations after promoting this content? • What content are you sharing? • What distribution channels are you planning to use?
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Ellisolutions. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
