Gedrag & gedragsverandering.......................................................................................................... 2
Dual processing theorie vs. Daniel Kahneman ............................................................................. 2
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,2023 Reputatie Tentamenstof
Decoy ................................................................................................................................................. 2
effect .................................................................................................................................................. 2
Wet van de kleine getallen ............................................................................................................. 2
Selectieve perceptie ........................................................................................................................ 2
Gedragsverandering ........................................................................................................................... 1
Veranderen (beinvloeden) van gedrag........................................................................................ 1
1. veranderen van eigen gedrag............................................................................................... 1
2. hoe beinvloed je gedrag van stakeholders?........................................................................ 1
Inspelen op automatisch gedrag ................................................................................................... 2
BJ Fogg model .................................................................................................................................. 3
De prompt ..................................................................................................................................... 3
Motivatie en ability ....................................................................................................................... 3
Wisselwerking bij het Fogg Behavior Model ................................................................................... 4
Verandering van gedrag van de organisatie en de mewerkers.................................................... 6
Crisismanagement............................................................................................................................... 9
Crisiscommunicatie: overheid vs bedrijfsleven.............................................................................. 9
Het crisiscommunicatieplan (outline) ........................................................................................... 10
Inschatting van de risicogevoeligheid van het bedrijf: Risico-scan ......................................... 10
Impact van de crisis........................................................................................................................ 10
Omgevingsanalyse ......................................................................................................................... 11
BOB-model ....................................................................................................................................... 11
Communicatieboodschap............................................................................................................ 11
Inzet middelen ................................................................................................................................. 12
Wat levert interne communicatie op? ......................................................................................... 15
Van interne communicatie naar internal branding ................................................................... 15
Wat levert interenal branding op? ........................................................................................... 15
Middelen ............................................................................................................................................. 16
Ethiek en communicatie: waarom is het belangrijk? ................................................................. 17
Bungler (knoeier)......................................................................................................................... 17
Smuggler (smokkelaar) .............................................................................................................. 18
Sleuth (speurneus/detective) .................................................................................................... 18
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