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Summary Crativity in Business Igor Byttebier
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Creativity in business summary.
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Creativity in Business by Byttebier
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Creativity in Business (chapters 3, 5, 6)
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Creativity vin busyvineyy gorr Bytebuvier & Ramrn VsllvinoyPaoe 19 84 and 130 138
Chapter 2 (paoe 19 48)
What viy thvinkvino? Thvinkvino = prrceyyvino vinfrrmatrn
An efficvient thrsoht yyytem viy abule tr prrceyy crmplex i vinfrrmatrn qsvick and crrrectly.
What are thrsoht paterny? Thrsoht paterny are clsytery rf data that we recronvize ay
clsytery and that we wvill ytrre vif and when they oenerate yscceyy.
Ex ipervience viy the ysm rf all the paterny and habuvity we haie acqsvired.
When yrmethvino viy nrt wrrkvino yrs wvill try vit anrther way, afer drvino thviy frr a whvile vit wvill
wrrk.
Yrs busvild sp ex ipervience wvith a nsmbuer rf yscceyyfsl paterny rf thrsoht and actrn that yrs
haie made yrsr rwn.
Patern bureakvino thvinkvino (creatie thvinkvino) viy nrt treated vin a preferental way buy natsre,
bust creatie thvinkvino can bue learned.
Creatie thvinkvino viy made sp rf dviferent attsdey, thvinkvino ykvilly and technviqsey, and
thrsoht prrceyyey that vincreaye the prrbuabuvilvity rf patern bureakvino and creatrn rf new
crnnectrny vin rsr buravin.
Fviie buayvic creatie ykvilly:
- Creatie perceptrn
- Prytprnvino jsdoement
- Flex ivibule ayyrcviatrn
- Dviierovino
- Deielrpvino vimaovinatrn
Dsrvino perceptrn, patern creep vin and that’y why vit viy nrt eayy tr chanoe perceptrn.
Creatie perceptrn viy recronvizvino tendencviey and buviayey vin yrsr rwn perceptrn and yetno
yrsryelf free frrm theye.
There are three leiely rf jsdoement whvich are nrt alwayy dviytnosviyhabule frrm each rther:
1. oenerally happeny ysbucrnycvirsyly: haie g nrtced the crnieryatrn? can g place vit? dr
g snderytand vit?
2. g ex iplrre the new videa: g refect rn vit and oasoe the crnyeqsencey, dr g fnd thviy
vinfrrmatrn releiant?
3. g wvill sye thviy vinfrrmatrnnvidea, rr nrt: g chrrye thviy rr reject vit.
New videay dr nrt ft vin ex iviytno ychemey rf thrsoht.
Hrw dr yrs jsdoe:
1. What viy meant here? What viy the videa?
2. Accept thviy new thrsoht
, 3. Ex iplrre the rpprrtsnvitey created buy thviy thrsoht
4. Jsdoe what yrs are orvino tr dr wvith vit
‘Dviyyrcviatrn’ rr patern bureakvino = yrs airvid an rbuivirsy track
‘Reyrcviatrn’ rr lvinkvino buack = yrs lvink frrm anrther area rf the buravin buack tr a famvilviar track
and make a new crnnectrn
Chapter 3 (paoe 49 56)
The creatie prrceyy crnyviyty rf three phayey:
- Startno phaye = vindvicatey the ytarty rf the prrceyy rne way rr anrther
- Dviierovino phaye
- Crnierovino phaye = hrw dr yrs tranyfrrm an abusndance rf videay vintr the bueyt
yrlstrn
Chapter 4 (paoe 57 80)
Prrbulemy and rpprrtsnvitey
Yrs haie a prrbulem when:
- Yrs are nrt yatyfed wvith the csrrent yvitsatrn, and
- Yrs dr nrt haie an vimmedviate anywer tr hrw yrs can vimprrie the yvitsatrn
The yecrnd part makey a dviference buetween a prrbulem and a tayk.
The fryt part vindvicatey that a prrbulem arviyey frrm a feelvino rf dviyyatyfactrn wvith the csrrent
yvitsatrn.
Wvithrst dviyyatyfactrn we are leyy vinclvined tr vimprrie ex iviytno yvitsatrny. Thviy viy called ‘the
prrbulem rf nrt haivino a prrbulem’.
The ex iplrratrn cvircle
Feel
Thvink
Want
Feel = crnyvider what yrs feel aburst the ysbuject NOW and yrsr relatrn tr vit
- Hrw dr g feel at thviy iery mrment? Dr g feel crmfrrtabule wvith myyelf?
- Dr g haie tme frr thviy ysbuject?
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