100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Lectures $6.96   Add to cart

Class notes

Lectures

 56 views  0 purchase
  • Course
  • Institution

Summary lectures research

Preview 1 out of 4  pages

  • January 8, 2019
  • 4
  • 2018/2019
  • Class notes
  • Unknown
  • All classes
avatar-seller
Leisure & Research lectures
Leisure & Research lecture 1
Research = investiatni on a subject
Desk research = from your desk/the internet
Field research = ioini out in the feld (questonnaire/interview)

Is research important for a leisure manaier? Yes!
- To innovate (know what the customer wants)
- Know the stakeholders

Most decisions are based on research in company’s and policy.

Qualitatve (more details) research & quanttatve research (more numbers)

Research units = students in America
Research populaton = all students of America
Sample: all persons that have responded on your questonnaire

Goals of research:
- Descriptve: aimed at reiistraton and systematc structurini
- Exploraty: explores frequencies and come to a theory
- Explanatory: testni the theory
o Theory = mobile devices -> in home leisure -> less outdoor -> less actve ->
less performini in iym class

Qualitatve research:
- Case study: study in a case and come up with conclusions
- Focus iroup: sit down toiether and discuss a customer journey
- Observaton: observe
- Acton research: act on your results
- Group: reliable, valid, representatve
Sample: the person you interview

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Ruby1999. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $6.96. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

72042 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$6.96
  • (0)
  Add to cart