Marketing Fundamentals 3 Samenvatting Les 3,4, 5, 6 Business Studies Jaar 1
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Course
Marketing
Institution
Hogeschool InHolland (InHolland)
Deze samenvatting biedt een beknopt overzicht van de belangrijkste concepten en principes die worden behandeld in Marketing aan de Hogeschool van Inholland. Deze samenvatting is gericht op de toets: Fundamentals 3.
Marketing Samenvatting Fundamentals 3
Les 3, 4, 5, 6
Inhoud
Fundamentals Marketing Les 3.....................................................................2
Besluitvorming.......................................................................................2
Fundamentals Marketing Les 4.....................................................................4
Marketing samenvatting les 5......................................................................6
Marketing samenvatting les 6......................................................................7
6B-Model................................................................................................7
, Fundamentals Marketing Les 3
Drie soorten goods:
-FMCG Fast moving consumer goods (Boodschappen)
-Shopping good
-Speciality good (Telefoon, TV)
Er word teen cyclus doorlopen bij elk van deze producten:
Behoefte beseffen ->
Informatie zoeken over product ->
Alternatieven evalueren ->
Aankoop beslissing ->
Evaluatie na de aankoop
Besluitvorming
De afbeelding hier laat
zien dat er drie soorten
besluitvorming zijn. De
afbeelding laat ook zien
hoeveel risico enzovoorts
er bij de aankoopbeslissing komt kijken:
- Routine koopgedrag
- Beperkte besluitvorming
- Uitgebreide
besluitvorming
Er zijn drie soorten
factoren die invloed
hebben op jouw
aankoopbeslissing:
- Persoonlijke factoren
- Psychologische factoren
- Sociale invloeden
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