Strategisch Management Samenvatting Individuele Casustoets Les 1, 4, 5 Business Studies Jaar 2 semester 1
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Course
Strategisch Management
Institution
Hogeschool InHolland (InHolland)
Strategisch Management samenvatting: Essentiële concepten voor effectieve bedrijfsstrategieën, geschikt voor individuele casustoetsen in jaar 2 van Business Studies bij Inholland Hogeschool. Deze samenvatting is van toepassing voor les 1, 4, 5 van Strategisch Management in Semester 1 voor de indi...
Strategisch management Individuele BP
Casustoets
Les 1, 4, 5
Inhoud
Strategisch management les 1....................................................................2
- Porter, Strategie model........................................................................2
Business model canvas..........................................................................3
Strategisch Management les 4.....................................................................4
Strategisch management les 5....................................................................5
Stakeholders..........................................................................................5
, Strategisch management les 1
Terugblik jaar 1
Missie bestaat uit twee onderdelen:
- Wat? (Wat zeg je tegen de klanten dat ze van jou kunnen verwachten qua
bedrijf)
- Medewerkers (Medewerkers moeten het naleven)
Visie bestaat uit:
- Hoe (Hoe gaan wij onze visie behalen?)
- Beste processen, production excellence
- Beste product, product leadership
- Beste klantenservice, customer intimacy
Strategie:
- Ansoff
- Marktpenetratie, bestaand product in
bestaande markt
- Product innovatie, nieuw product op
huidige markt
- Diversificatie, nieuw product op een
nieuwe markt
- Marktontwikkeling, bestaand product op
een nieuwe markt
- Porter, Strategie model
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