Test Bank For Gender, Race, and Class in Media, A Critical Reader 6th Edition by Bill Yousman, Lori Yousman, Gail Dines, Jean Humez.
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Human Anatomy And Physiology
Test Bank Gender, Race, and Class in Media, A Critical Reader 6th Edition by Bill Yousman, Lori Yousman, Gail Dines, Jean Humez.
ISBN: 9781544393421.
Gender, Race, and Class in Media 6e test bank.
TEST BANK Gender, Race, and Class in Media, A Critical Reader 6th Edition
PART I: A CULTURAL STUDIES APPROACH TO MEDIA: THEORY
Multiple Choice
1. Cultural studies insist that culture must be studied within the social relations and
system through which culture is produced and consumed and that the study of culture is
thus intimately bound up with the study of ______.
a. people, society, and ideas
b. economics
c. society, politics, and economics
d. politics and communication
Ans: C
Cognitive Domain: Knowledge
Answer Location: Article 1
2. ______ analyzes how linguistic and nonlinguistic cultural “signs” form systems of
meanings, as when giving someone a rose is interpreted as a sign of love or getting an
A on a college paper is a sign of mastery of the rules of the specific assignment.
a. Semiotics
b. Cultural studies
c. Globalization
d. Ethnography
Ans: A
Cognitive Domain: Comprehension
Answer Location: Article 1
3. When audiences appropriate texts in line with the interests of the dominant culture
and the ideological intentions of a text, they are performing ______.
a. interpretive engagement
b. use of media culture
c. dominant readings
d. multicultural politics
Ans: C
Cognitive Domain: Application
Answer Location: Article 1
4. In this article, the author mentions that ______ most important economic function
came from its role as an instrument of legitimation for transformations in values initiated
by the new economic imperatives of postwar America.
a. communication’s
b. radio’s
c. television’s
d. consumerism’s
,Ans: C
Cognitive Domain: Knowledge
Answer Location: Article 2
5. Select the answer that best shows what the author was describing with the Mama’s
Birthday example, and what it represents:
a. The episode confuses the roles of economics and consumerism and misrepresents
social norms to the audience.
b. The conflict between social desires and government roles reflected the economy’s
role as mediator in American values.
c. The conflict was a red herring and really represented the repressed and underlying
effect of domestic values in society.
d. The conflict between consumer desires and family roles reflected television’s social
role as mediator between the family and the economy.
Ans: D
Cognitive Domain: Analysis
Answer Location: Article 2
6. According to George Lipsitz, advertisers incorporated their messages into urban
ethnic working-class comedies with which method?
a. indirect and direct means
b. only direct means
c. only indirect means
d. subliminal means
Ans: A
Cognitive Domain: Comprehension
Answer Location: Article 2
7. Which term best describes when media companies become part of much larger
corporations that own a collection of other companies that may operate in highly diverse
business areas?
a. collude
b. conglomeration
c. horizontally collide
d. composite
Ans: B
Cognitive Domain: Knowledge
Answer Location: Article 2
8. In the media industry, vertical integration refers to ______.
a. the process in which a company neither grows economically nor shrinks but over time
moves vertically above other companies through a process of buying and selling
b. the process by which one company buys different kinds of media, concentrating
ownership across differing types of media rather than up and down through one industry
c. the process by which one owner acquires all aspects of production and distribution of
a single type of media product
,d. the idea that the media environment is quite different largely because of the vast size
of the U.S. media industry but that private media ownership can be a huge political
asset in the United States too if it is able to move in the right directions
Ans: C
Cognitive Domain: Analysis
Answer Location: Article 2
9. The power or dominance that one social group holds over others is ______.
a. mass media manipulation
b. hegemony
c. Marxist theory
d. mass-mediated ideologies
Ans: B
Cognitive Domain: Application
Answer Location: Article 4
10. The Italian intellectual Antonio Gramsci–to whom the term hegemony is attributed–
______.
a. was unable to comprehend the true nature of hegemony and its effects in the United
States
b. broadened hegemony into the realm of consumerism
c. thought that there was an “asymmetrical interdependence” of political–economic–
cultural forces at play
d. broadened materialist Marxist theory into the realm of ideology
Ans: D
Cognitive Domain: Comprehension
Answer Location: Article 4
11. “They are developed in a social, political, and economic context. And this has
strongly conditioned the course and shape of the communication revolution.” What is
the author referring to in this passage?
a. cultures
b. currencies
c. ideas
d. technologies
Ans: D
Cognitive Domain: Comprehension
Answer Location: Article 5
12. Unlike firms in many other nations, U.S. telephone and cable firms are not required
to allow competitor broadband ISPs access to their wires, so there is virtually no
meaningful competition in the now crucial broadband ISP industry. Why does the author
think this is such a bad thing?
a. Smaller companies then have to try a lot harder and install their own wires.
b. Because deregulation has led to fewer enormous firms with far less regulation.
, c. Because without competition, companies have no reason to try hard to deliver a good
product.
d. Monopolies lead to corruption, which inevitably leads to harmful effects for society.
Ans: B
Cognitive Domain: Analysis
Answer Location: Article 5
13. The author of the article talks about the rise of the Internet as a form of free
communication, seemingly without limits, thus raising the prospect of vast new realms of
human sociability and enhanced democratic possibilities. Yet, rather than a means of
expanding human sociability, the Internet is being turned into ______.
a. a replacement to education
b. a new means of alienation
c. a communication hub but only for the privileged few
d. a limiting space for free thought
Ans: B
Cognitive Domain: Comprehension
Answer Location: Article 5
14. The author talks about how the role of media is often ______.
a. totally ignored when it comes to choosing a new leader
b. seen as a means to an end by those in power
c. providing accurate and reliable information about current leaders
d. creating fervent support for one perceived as a strong leader
Ans: D
Cognitive Domain: Application
Answer Location: Article 6
15. The idea is that ______ is one who is subservient to power above him or her and
abusive of power to those below.
a. an authoritarian “personality”
b. an idealist “personality”
c. a transformationalist leader
d. a democratic “personality”
Ans: A
Cognitive Domain: Knowledge
Answer Location: Article 6
16. As discussed in the article, from a cultivation theory standpoint, ______.
a. the results are not consistent with the idea that viewing films in the U.S. context
provides a supportive environment for democratic values
b. the results are consistent with the idea that listening to the radio in the U.S. context
provides cross-cultural values
c. the results are consistent with the idea that television viewing in the U.S. context
provides a supportive environment for authoritarian values
d. the results had no conclusive link between authoritarian values and entertainment
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