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MNG3701 ASSIGNMENT 2 2024 SEMESTER 1
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RBV MODEL FOUR-CORNER CONCEPT MAJOR COMPETITOR OF MTN FUNTIONAL ANALYSIS CAPABILITIES OF MTN
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MNG3701 ASSIGNMENT 2, Question 1
The Resource-Based View (RBV) model is a strategic management framework used to
analyze a firm's internal environment by focusing on its unique resources and
capabilities that can lead to sustainable competitive advantage. Let's apply this model to
analyze MTN, a telecommunications company operating across multiple countries in
Africa and the Middle East:
1. **Tangible Resources**:
- **Infrastructure**: MTN owns and operates extensive telecommunications
infrastructure including cell towers, fiber optic cables, and data centers. For example,
MTN invested in building cell towers and laying fiber optic cables across various African
countries, enabling it to offer reliable network coverage.
- **Financial Resources**: MTN has access to significant financial resources allowing
it to invest in technology, expand its network infrastructure, and acquire companies. For
instance, MTN's revenue streams from its diverse customer base provide it with
financial stability to fund expansion initiatives.
2. **Intangible Resources**:
- **Brand Reputation**: MTN has established a strong brand presence in the regions it
operates, known for its reliability and innovation in telecommunications services. This
reputation gives MTN an advantage in attracting customers and retaining loyalty despite
competition.
- **Technological Know-how**: MTN possesses expertise in deploying and managing
telecommunications technology. For example, MTN has developed mobile money
platforms in various African countries, leveraging its technological capabilities to offer
financial services to underserved populations.
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